You're worried about the wrong things. I don't say that to dismiss what keeps you up. I say it becau...

The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...

The Stories We Keep Telling Ourselves Before they kill you. False beliefs are just stories, built fr...

On the Problem Underneath the Problem Not enough leads? No, that's not it. Struggling to recruit goo...

Stay in the Boat. Somebody at a conference stood at a podium and told a room full of agents that onl...

The Kaleidoscope, Not the Photocopy You Can Never Have Too Much Ambition. So Why Does Every Agent Bi...

Being Versus Doing · Part One of Two Walk into any real estate training room and count the words. Sc...

The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...

The Architecture of Fear Why the real estate industry taught its best people to hide behind what the...

Being Versus Doing · Part Two of Two Here's the part the industry keeps missing: being was never the...

Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...

- Everything in the Real Estate Garden Still Smelling of Roses. Real estate coaching sells one story...

Only It's Definition. Robert Theobald opened a book with a sentence nobody questions. You can't argu...

On Becoming We keep looking outward for the thing that will finally change us. A certification. A sc...

Being Versus Doing You bought the objection-handling script. You bought the follow-up sequence. You ...

Not every flavour is for everyone. That's not a flaw in the ice cream case, it's the entire point of...

There is an old idea, worn smooth by decades of use, that a good head and a good heart are a formida...

Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...

Principle & Process — Part One of Six Why Real Estate Confuses What It Does With Why It Exists A...

On addiction, extinction, and the only competition worth having Real estate is not losing agents to ...

On Becoming More You. No one is coming to build your career for you. Not the coach with the seven-st...

Just Not The One You First Imagine. Real estate loves a fight. Crush the competition. Dominate your ...

Principle & Process — Part Two of Six. The Agent-Serving Principle and Its Costs Start with the ...

Sequence Competence versus character is not a competition. Both matter. The coaches like to argue ab...

Principle & Process — Postscript. Article 6 of 6. Everything in this series has been argument. T...

Principle & Process — Part Five of Six. - for a Trust Business. Agents love this phrase. Surviva...

Principle & Process — Part Four of Six. Not a Discipline Problem Most agents think their process...

Principle & Process — Part Three of Six Why Cooperation Outperforms Competition Over Time Every ...

In the world of property, a single bold idea can change everything - speeding up transacti...

The property industry has become exceptionally good at generating opportunities. It has po...