The Artificial Competence Era. Somewhere in the last two years, the word "expert" quietly stopped me...
It's Also Unnecessary. I used to believe I needed to get better. At everything. Every year, a new co...
Sit across the table from enough people and you learn to tell the difference between someone who has...
This week, building safety went back to Westminster.On Tuesday morning, Dr Al Pinkerton MP led a Wes...
Article 1/3 -The Manipulation You Mistook For Motivation. Tom Ferry built an empire teaching agents ...
The Mask Trap — Part 4 of 5 A place to stand that doesn't move every time the market does. Here's a ...
The realestate training industrial complex. You didn't design the script. You didn't invent the obje...
If You Want It, Come and Get It · Part 1 of 5 The Knock at Dinner Time The entire prospecting machin...
Tuning Forks and Resonance — Part Four Here's what a tuning fork cannot do, no matter how skilled th...
Part Five: The Coach's Business Model Needs the Gap Open. Tom Ferry, Tom Panos, Ricky Carruth. Diffe...
Scroll for five minutes and count what remains. A hot take, gone by lunch. A trend, dead by dinner. ...
Stay in the Boat. Somebody at a conference stood at a podium and told a room full of agents that onl...
The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...
Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...
Playing small does not serve the world. Who are you not to be great? That line gets attributed to Ne...
Competition is for #realestateagent losers. Comparison is for losers. Conformity is for losers. Don'...
So is Everybody Else. Open ten #realestateagent profiles in your area. Read the bios. Count how many...
Here is a thing nobody tells you when you start out in real estate, or coaching, or anything where y...
Sequence Competence versus character is not a competition. Both matter. The coaches like to argue ab...
Trying Too Hard to Be Liked Don't laugh. This is genuinely happening. An identity crisis, entirely s...
Part Two of Three On the method sold as the fix, and the business model that depends on it never qui...
Not every flavour is for everyone. That's not a flaw in the ice cream case, it's the entire point of...
The Approval Series — Part One of Three The coaching industry didn't just teach estate agents the wr...
The Wall Nobody's Rebuilding Something happens when it goes wrong. Not that the property fails to se...
Every industry that sells you competence is quietly selling you a lie: that if you just get good eno...