Trust & Industry — Part 2 of 2 The Men Who Cashed Out Every industry has architects. Real estate...
Why Does the Property Industry Keep Paying to Find the Same People Again?
The property industry spends an extraordinary amount of money trying to find people. Estate agents p...
Trust & Industry.
— Part I of 2 The Architecture of Distrust Consumer trust in real estate agents didn't collapse by a...
IPSA Kind Of Magic: More Than Just Networking
When we hear the word networking, it is very easy to think about business cards, LinkedIn connection...
Stop Waiting for the Buyer Before You Start the Sale
There is something increasingly strange about the way we sell homes in Britain. An estate agent wins...
Nobody Wants The Best Agent
They Want The Best-Fit. Rob Rask sent me an article on Herbert Simon who won a Nobel Prize for provi...
Be a Ford, Then a Sloan.
In June 1896, a Detroit engineer working nights in a rented shed finished the machine he'd spent mon...
Property Matters: Would You Buy Your Own House Today?
Here is a question most homeowners probably never ask themselves.Knowing everything you know about y...
Simplify Instead of Amplify
Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...
Hustle Is Not A Personality.
The industry that sells you exhaustion It's a Business Model. In real estate, busy is a cloak everyo...
The Authority Trap.
Last week I wrote about the sameness problem. Every #realestateagent claiming the same expertise, th...
Trust Is The Pitch.
The Brand Within It Is Given. Or Not. Strip trust out of a #realestate pitch and watch what fills th...