One of the most useful things about writing publicly is that occasionally somebody responds in a way...
Not Everybody Cares. There's a scene in Katy Perry's documentary where she shows her manager a folde...
Part two: nobody profits from closing it. If the gap is that obvious, why does it survive contact wi...
The realestate training industrial complex. You didn't design the script. You didn't invent the obje...
Part one of a series watching what agents do, not what they say they do. Ask any agent what they're ...
The coaching industry didn't fail real estate agents by accident. It failed them by design. The Seve...
A lobster grows by outgrowing its own shell. The shell that kept it safe becomes a cage. So it does ...
— They Thrive. Everyone in this market is telling the same story right now. Dire. Crushing. Pick you...
Part Three of Three On the two beliefs the comparison economy needs an agent to hold, and what's act...
Part One of Three On why modeling the top producer doesn't work — and why the industry needs you to ...
- of Real Estate I use the word intently, not accidentally, which is a very fancy way of saying I sa...
Why "Value" Is the Dead End — Part Five of Five If you missed Parts 1-4, the links are below: Part 1...
Why "Value" Is the Dead End — Part Four of Five Ask a past client why they'd send a friend your way....
Why "Value" Is the Dead End — Part Two of Five If you missed Part One, here's the link: https://theb...
Why "Value" Is the Dead End — Part One of Five .. and Delivers Nothing Every estateagent I've ever m...
Estate agency sells you the myth that trust takes time. It doesn't. It takes a moment. Here is a thi...
I am going to tell you something that's going to sound like nonsense at first, and then, if I do my ...
A Personal Essay I've spent years telling agents that character isn't installed, it's uncovered. The...
If You Want It, Come and Get It · Part 5 of 5 Underneath every cold call, every wide net, every fee ...
If You Want It, Come and Get It · Part 1 of 5 The Knock at Dinner Time The entire prospecting machin...
Part 1 of 5 Licensed. Qualified. Invisible. Nearly half of America's real estate agents sold one hom...
The Approval Series — Part Three of Three The industry rewards agents who make themselves smaller. C...
Make It Personal. Eighteen months ago, an agent told me "personal brand" was a naff term. His words,...
The Approval Series — Part One of Three The coaching industry didn't just teach estate agents the wr...
And Then Permission. Interruption, ambition, and the character crisis hiding in plain sight On the 3...
There is an old idea, worn smooth by decades of use, that a good head and a good heart are a formida...
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...
Being Versus Doing · Part One of Two Walk into any real estate training room and count the words. Sc...
Sequence Competence versus character is not a competition. Both matter. The coaches like to argue ab...