When we hear the word networking, it is very easy to think about business cards, LinkedIn connection...
Stop Waiting for the Buyer Before You Start the Sale
There is something increasingly strange about the way we sell homes in Britain. An estate agent wins...
Simplify Instead of Amplify
Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...
Nobody Wants The Best Agent
They Want The Best-Fit. Rob Rask sent me an article on Herbert Simon who won a Nobel Prize for provi...
Be a Ford, Then a Sloan.
In June 1896, a Detroit engineer working nights in a rented shed finished the machine he'd spent mon...
Property Matters: Would You Buy Your Own House Today?
Here is a question most homeowners probably never ask themselves.Knowing everything you know about y...
Hustle Is Not A Personality.
The industry that sells you exhaustion It's a Business Model. In real estate, busy is a cloak everyo...
The Authority Trap.
Last week I wrote about the sameness problem. Every #realestateagent claiming the same expertise, th...
Estate Agents. Conveyancers. Brokers. Share the Status. Not the Secret.
Britain is moving towards one of the biggest changes to home buying in decades. The Government's ref...
Trust Is The Pitch.
The Brand Within It Is Given. Or Not. Strip trust out of a #realestate pitch and watch what fills th...
The estate agent isn’t the problem. The conveyancer isn’t the problem. The transaction is.
There is a familiar game being played in the property industry again. Transactions are taking too lo...
What's Preventing You?
Part Two of Two The Brand Within External Beliefs: The Crowd Was Never Coming With You Last time, we...
What's Preventing You?
— Part One of Two The Brand Within Internal Beliefs: You Were Never the Problem I want to tell you s...
You're An Expert, Congratulations.
So is Everybody Else. Open ten #realestateagent profiles in your area. Read the bios. Count how many...
State. Story. Strategy
The Brand Within — Framework The Order That Character Demands. Most #estateagents build their busine...
Fire Safety: The Evidence Is In
For years, the residents of Royal Artillery Quays have been asking questions about the safety of the...
Practice Makes....
Realestate coaching has one gospel, delivered in a hundred accents: do the reps. Make the calls. Kno...
The Life Nobody Has To Explain.
Somewhere along the way, most of us learned to perform our lives. We learned how to look successful ...
The Obedience Trap.
False Belief Patterns — Part Two Part One looked at comparison — the belief that someone else's succ...
Well-Known Isn't The Same As Worth- Knowing.
The Brand Within — Trust Architecture Open LinkedIn on any given day and you'll find another consult...
Away From - Towards
Every agent starts here. Away from failure. Away from rejection. Away from the fear of not being goo...
Evergreen.
Scroll for five minutes and count what remains. A hot take, gone by lunch. A trend, dead by dinner. ...
The Comparison Trap.
False Belief Patterns — Part One Real estate runs on a quiet lie. Not a lie anyone states outright. ...
The Machine Doesn't Do Generous.
Structure · Power · Choice Corporate real estate is not broken. It is working exactly as designe...
The Fine Problem.
Fine is not a destination. It is a slow surrender. And the real estate industry has built an entire ...
Duplicity With A Methodolgy.
Industry Critique. DISC is back. The portals are selling it. The coaches are amplifying it. Nobody i...
Every Conversation is a Confession.
Character · Choice · Trust Consumers can't always explain why they trust one agent and not anoth...
I Have Met The Enemy - And They Is Us.
Real estate has a trust problem. The industry knows it. The data confirms it. And the solution has b...
The Coaches Who Broke The Industry.
Article 1/3 -The Manipulation You Mistook For Motivation. Tom Ferry built an empire teaching agents ...
Congratulations. You Win An Award.
For Being in a Club That Gave You an Award. The UK property industry has launched yet another awards...