The Mask

The Approval Series — Part Two of Three Expertise is not identity. It's armour. And armour has a cos...

Continue reading
  69 Hits

The Industry That Forgot How Companies Die.

- Everything in the Real Estate Garden Still Smelling of Roses. Real estate coaching sells one story...

Continue reading
  65 Hits

Trust is Not a Skill. It's a Decision.

Every industry that sells you competence is quietly selling you a lie: that if you just get good eno...

Continue reading
  67 Hits

The Conditioned Estate Agent.

Conformity & Consequence You were trained to think this is normal. That's the part nobody tells ...

Continue reading
  64 Hits

The Cult of Doing.

Being Versus Doing · Part One of Two Walk into any real estate training room and count the words. Sc...

Continue reading
  86 Hits

The Physics of Trust:

Principle & Process — Part Three of Six Why Cooperation Outperforms Competition Over Time Every ...

Continue reading
  62 Hits

The Men Who Cashed Out.

Trust & Industry — Part 2 of 2 The Men Who Cashed Out Every industry has architects. Real estate...

Continue reading
  82 Hits

Find The One Domino...

The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...

Continue reading
  73 Hits

The Belief They Need You To Keep.

Part Two of Three On the method sold as the fix, and the business model that depends on it never qui...

Continue reading
  78 Hits

Simplify Instead of Amplify

Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...

Continue reading
  79 Hits

Coaching Is Tuning The Wrong Instrument.

Tuning Forks and Resonance — Part Four Here's what a tuning fork cannot do, no matter how skilled th...

Continue reading
  79 Hits

What If Everything They Told You Was.....Wrong

The coaching industry didn't fail real estate agents by accident. It failed them by design. The Seve...

Continue reading
  65 Hits

The Real Estate Revolution.

Just Not The One You First Imagine. Real estate loves a fight. Crush the competition. Dominate your ...

Continue reading
  89 Hits

The Lost Art of Being Yourself.

Trying Too Hard to Be Liked Don't laugh. This is genuinely happening. An identity crisis, entirely s...

Continue reading
  71 Hits

The Need For Speed

The Lie That Keeps You Busy and Broke Sahil Bloom recently wrote about seven lies we tell ourselves....

Continue reading
  64 Hits

Trust & Respect Are Not Interchangeable.

Trust  ·  Policy  ·  Character The UK government has a plan to fix the trust deficit in estate agenc...

Continue reading
  65 Hits

Why Sellers Reject Even The Expert

Tuning Forks and Resonance — Part One of Four. Frequency matches subconsciously. It doesn't care abo...

Continue reading
  70 Hits

Why Don't You Like Me?

The Approval Series — Part One of Three The coaching industry didn't just teach estate agents the wr...

Continue reading
  66 Hits

You're An Expert, Congratulations.

So is Everybody Else. Open ten #realestateagent profiles in your area. Read the bios. Count how many...

Continue reading
  84 Hits

Hidden In Plain Sight

The Brand Within Estate Agents will stand in the brightest light social media can offer. Ask them to...

Continue reading
  63 Hits

The Space Only You Can Own.

Here is a thing nobody tells you when you start out in real estate, or coaching, or anything where y...

Continue reading
  91 Hits

If They Can't Convince You, They Confuse You.

The Brand Within — Part One of Two - On Complexity, Trust & the Coaching Industry Richard Feynma...

Continue reading
  102 Hits

The Lighthouse Is Not Lazy

If You Want It, Come and Get It · Part 2 of 5 The hustle industry has one defence against attraction...

Continue reading
  78 Hits

The Coaches Who Broke The Industry.

Article 1/3 -The Manipulation You Mistook For Motivation. Tom Ferry built an empire teaching agents ...

Continue reading
  77 Hits

Eventually, We Stop Being The Caterpillar.

The Brand Within // Membership Competition with few rules is not a game you need to play. Every day,...

Continue reading
  81 Hits

Some Things Are Better Left Unsaid

The Brand Within — Part Two of Two - On Character, Complicity & the Coaching Industry Not This, ...

Continue reading
  83 Hits

If You Want It, Come And Get It.

If You Want It, Come and Get It · Part 1 of 5 The Knock at Dinner Time The entire prospecting machin...

Continue reading
  68 Hits

Bees Don't Chase Flowers

A worker bee lives for about six weeks. In that time, it will visit thousands of flowers, because th...

Continue reading
  84 Hits

The Carnie and the Candidate.

The Brand Within — Part 1 of 3 Estate agents and politicians sit at the bottom of the Veracity Index...

Continue reading
  75 Hits

The Comparison Trap.

False Belief Patterns — Part One Real estate runs on a quiet lie. Not a lie anyone states outright. ...

Continue reading
  82 Hits