A certification body promising to separate the honest #estateagents from the rest has built a mechan...
The Village That Outgrew Its Roads - Why WiggyWam is building a better-connected future for Britain's property industry.
Britain's property industry has spent decades building increasingly sophisticated businesses and tec...
Well-Known, Little Understood.
Let me ask you something, and I want you to actually answer it before you keep reading. Not skim pas...
UK Has Built a Home-Selling System That Delays the Move, Delays the Money and Leaves Agents Carrying the Risk
There is something rather strange about the way we sell homes in Britain that has become so familiar...
The Portal Era Isn’t Ending. It’s Becoming Less Important.
For more than twenty years, the property industry has treated the portal as the centre of the digita...
No Shiny Objects Required.
Trust & Industry — Field Note Two long articles (if you missed them, link below) just reverse-en...
Why Does the Property Industry Keep Paying to Find the Same People Again?
The property industry spends an extraordinary amount of money trying to find people. Estate agents p...
Trust & Industry.
— Part I of 2 The Architecture of Distrust Consumer trust in real estate agents didn't collapse by a...
Nobody Wants The Best Agent
They Want The Best-Fit. Rob Rask sent me an article on Herbert Simon who won a Nobel Prize for provi...
Simplify Instead of Amplify
Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...
You're An Expert, Congratulations.
So is Everybody Else. Open ten #realestateagent profiles in your area. Read the bios. Count how many...
Well-Known Isn't The Same As Worth- Knowing.
The Brand Within — Trust Architecture Open LinkedIn on any given day and you'll find another consult...
Moving with the times: the future of moving home is already here
For years, the property industry has talked endlessly about the future. We have discussed the future...
The Uncopyable RealEstate Agent
False Belief Patterns — Part Three Parts One and Two of this series named the patterns: comparison, ...
The Comparison Trap.
False Belief Patterns — Part One Real estate runs on a quiet lie. Not a lie anyone states outright. ...
The Space Only You Can Own.
Here is a thing nobody tells you when you start out in real estate, or coaching, or anything where y...
You Can't Sell Trust. You Can Sell The Idea of It
Trust and What It's Actually Worth Someone commented on one of my articles last week. "You can't sel...
You Were Never Missing a Framework.
There's a familiar piece of content that does the rounds in real estate circles every few months, al...
The Epiphany
Real estate agents rank down there with car salesmen and politicians on the trust scale, which is a ...
You Can Never Have Too Much....
The Kaleidoscope, Not the Photocopy You Can Never Have Too Much Ambition. So Why Does Every Agent Bi...
Vulnerability Was Never The Weakness. Hiding Was.
The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...
The Industry That Forgot How Companies Die.
- Everything in the Real Estate Garden Still Smelling of Roses. Real estate coaching sells one story...
Why Pay for an Introduction to Someone Who Is Already Looking for You?
There is something about modern lead generation that feels unnecessarily complicated. Imagine somebo...
Everyone Wants Change. Until Someone Has to Pay for It.
There is something I keep coming up against in property, and the more I think about it, the more I r...
The Case AGAINST Competition.
On addiction, extinction, and the only competition worth having Real estate is not losing agents to ...
The True Cost Of Selling Your Soul
Nobody sets out to sell their soul. It happens gradually. You start a business because you want inde...
Stop Buying More Leads. Start Completing the Sales You Already Have.
The property industry has become exceptionally good at generating opportunities. It has portals desi...
Be Their Favorite
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...
The Pink Spoon Problem
Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...
Find The One Domino...
The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...