Do You Not Love Yourself -

To Trust That You Are More Than Enough As You Are? Part 1 of 3 — Why Agents Feel The Need To Manipul...

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  60 Hits

Don't Take My Word For It.

Agreement That Doesn't Go Deep Enough Personal branding isn't coming for estate agents. It's already...

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  46 Hits

First, Take Off Your Own Mask.

The Dependency Economy — Part Three of Three Part One named a manipulation strategy heading toward r...

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  78 Hits

The Mask They Haven't Found Yet.

The Dependency Economy — Part One of Three Somewhere in the coaching industry right now, someone is ...

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  76 Hits

The Beliefs Keeping You Small.

The Mask Trap — Part 3 of 5 Nobody said these sentences out loud. That's why they still run the show...

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  68 Hits

The Mask Trap

The Mask Trap — Part 1 of 5 Start With Who. Why real estate agents become strangers to themselves. W...

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  59 Hits

Educating Tom - The Right Words.

I've been transferring blogs from an old website, written five years ago, to The Brand Within websit...

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  74 Hits

The Broadway Show

Here's the transcript of a video post from #realestate coach, Ricky Carruth. I'm almost lost for wor...

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  77 Hits

Becoming, Not Targeting.

The Attraction Series · Part Two Somewhere in every training program, there's a worksheet. It asks y...

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  75 Hits

The Gate is Not the Fix.

Character Over Commodity A luxury brokerage CEO just made my argument for me, then walked straight p...

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  74 Hits

The Ceiling You Paid For.

Potential · Part 1 of 5 Every agent is told the same thing: your potential lives in your skills. Sha...

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  72 Hits

A Game With No Referee.

Potential · Part 2 of 5 Where Breaking The Rules Goes Unpunished. Last time I showed you competence'...

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  77 Hits

The Asset With No Ceiling.

Potential · Part 3 of 5 Competence is capped by time, teachers, and the photocopier. Competition is ...

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  73 Hits

The Angel in the Marble.

Potential · Part 4 of 5 Character has no ceiling. Fine. But limitless raw material is just a quarry ...

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  72 Hits

Not For Everyone - On Purpose.

If You Want It, Come and Get It · Part 4 of 5 Attraction has a twin the industry never mentions: rep...

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  78 Hits

The Consequences of Being Worth Knowing.

Potential · Part 5 of 5 We've measured competence's ceilings, watched competition eat its players, f...

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  60 Hits

The Estate Agent Who Speaks Because They Imagine They Have To.

The herd, the algorithm, and the difference between noise and voice Walk into any real estate confer...

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  61 Hits

Character Beats The Hustle Trap

Competition is for #realestateagent losers. Comparison is for losers. Conformity is for losers. Don'...

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  77 Hits

The Half-Life of a Discount.

Why "Value" Is the Dead End — Part Three of Five If you missed Parts 1 & 2, here's the link: Par...

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  71 Hits

The Belief They Need You To Keep.

Part Two of Three On the method sold as the fix, and the business model that depends on it never qui...

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  75 Hits

The Blind Date Economy.

I used to think lead generation was a marketing problem. It isn't. It's a honesty problem wearing a ...

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  53 Hits

The Cage of The Three C's

C O M P E T I T I O N . C O M P A R I S O N . C O N F O R M I T Y . Nobody puts "trapped" on their v...

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  68 Hits

The Cost of the Performance.

The Brand Within — Part 2 of 3 Selling anything where trust is missing is inefficient. Not immoral f...

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  74 Hits

The Carnie and the Candidate.

The Brand Within — Part 1 of 3 Estate agents and politicians sit at the bottom of the Veracity Index...

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  72 Hits

The Five BS Rules of Real Estate.

Coaching, conformity, and the quiet agreement to disappear Somebody smart once wrote down the rules ...

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  80 Hits

Mind The Gap.

Part Three: The Agent Can't See it, But the Client Feels it. The agent walks out of the listing pres...

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  58 Hits

The estate agent isn’t the problem. The conveyancer isn’t the problem. The transaction is.

There is a familiar game being played in the property industry again. Transactions are taking too lo...

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  198 Hits

More Regulation. More Risk. More Responsibility. Same Broken Transaction.

Something struck me while reading the property and legal press recently. Estate agents are being ask...

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  80 Hits

The Portal Era Isn’t Ending. It’s Becoming Less Important.

For more than twenty years, the property industry has treated the portal as the centre of the digita...

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  74 Hits

Stop Buying More Leads. Start Completing the Sales You Already Have.

The property industry has become exceptionally good at generating opportunities. It has portals desi...

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  84 Hits