Article Two of Three Tom Ferry was the loudest voice. Tom Ferry was the loudest voice. But he was no...
You Cannot Effort Your Way Out The coaching industry sells hard work as the answer to a problem that...
The Real Estate Coaching Blindspot Estate agency has a template problem. Coaches hold up successful ...
The Approval Series — Part Two of Three Expertise is not identity. It's armour. And armour has a cos...
The Brand Within — Character Ahead of Competence You spent decades becoming who you are. Then you co...
On Character A confession about feeling everything, saying little, and finally retiring from the exh...
The Brand Within Estate Agents will stand in the brightest light social media can offer. Ask them to...
The Wake-Up Call · Part 2 of 5 Last time, I showed you the number: nearly half of agents selling one...
The Wake-Up Call · Part 3 of 5 Two articles of bad news. You've earned the answer. Here it is, and I...
The Wake-Up Call · Part 4 of 5 What actually changes when you're implicitly trusted? Everything you ...
They Just Stand There Shining." - Anne Lamott Picture eighty thousand phones held up at a stadium sh...
The Wake-Up Call · Part 5 of 5 We began with 49% of agents selling almost nothing. We end with the s...
If You Want It, Come and Get It · Part 2 of 5 The hustle industry has one defence against attraction...
If You Want It, Come and Get It · Part 3 of 5 So you've turned the ship: attraction, not interruptio...
Tuning Forks and Resonance — Part Four Here's what a tuning fork cannot do, no matter how skilled th...
The Mask Trap — Part 1 of 5 Start With Who. Why real estate agents become strangers to themselves. W...
The Mask Trap — Part 3 of 5 Nobody said these sentences out loud. That's why they still run the show...
The Dependency Economy — Part One of Three Somewhere in the coaching industry right now, someone is ...
The Dependency Economy — Part Three of Three Part One named a manipulation strategy heading toward r...
Agreement That Doesn't Go Deep Enough Personal branding isn't coming for estate agents. It's already...
To Trust That You Are More Than Enough As You Are? Part 1 of 3 — Why Agents Feel The Need To Manipul...
To Trust That You Are More Than Enough? Part 2 of 3 — What The Client Feels On The Other Side Of The...
Enough To Trust That You Are More Than Enough? Part 3 of 3 — What Replaces The Shortcut There's no t...
Tuning Forks and Resonance — Part Two You can memorise every objection-handling line in the industry...
Tuning Forks and Resonance — Part Three The industry keeps asking who's the best in the market. Sell...
Part Three of Four: What Character Compounds Into, and Why It Can't Be Rented A referral doesn't hap...
Part One of Four: Character, Habits, and Why Clients Choose You Before They Can Say Why Nobody hires...
They Read You. Part Two of Four: How People Decode Character Before They Can Explain What They're De...
Trying Too Hard to Be Liked Don't laugh. This is genuinely happening. An identity crisis, entirely s...