Built To Move. Built To Stay.

The Dichotomy of Who I Am. Two systems, if you believe in either, place me at odds with myself. Nume...

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  72 Hits

The Conditioned Estate Agent.

Conformity & Consequence You were trained to think this is normal. That's the part nobody tells ...

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  63 Hits

It's Not Your Fault.

The realestate training industrial complex. You didn't design the script. You didn't invent the obje...

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  82 Hits

The Fine Problem.

Fine is not a destination. It is a slow surrender. And the real estate industry has built an entire ...

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  78 Hits

Build On Land You Own.

If You Want It, Come and Get It · Part 3 of 5 So you've turned the ship: attraction, not interruptio...

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  62 Hits

The Lighthouse Is Not Lazy

If You Want It, Come and Get It · Part 2 of 5 The hustle industry has one defence against attraction...

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  69 Hits

A Market of One.

The Wake-Up Call · Part 5 of 5 We began with 49% of agents selling almost nothing. We end with the s...

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  59 Hits

"Lighthouses Don't Go Running All Over An Island Looking To Save Boats -

They Just Stand There Shining." - Anne Lamott Picture eighty thousand phones held up at a stadium sh...

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  170 Hits

They Do The Choosing.

The Wake-Up Call · Part 4 of 5 What actually changes when you're implicitly trusted? Everything you ...

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  81 Hits

Character Ahead of Competence. Always.

The Wake-Up Call · Part 3 of 5 Two articles of bad news. You've earned the answer. Here it is, and I...

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  75 Hits

The Copy of a Copy of a Copy.

The Wake-Up Call · Part 2 of 5 Last time, I showed you the number: nearly half of agents selling one...

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  63 Hits

Hidden In Plain Sight

The Brand Within Estate Agents will stand in the brightest light social media can offer. Ask them to...

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  59 Hits

Not For Everyone.

On Character A confession about feeling everything, saying little, and finally retiring from the exh...

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  61 Hits

Hang It.

The Brand Within — Character Ahead of Competence You spent decades becoming who you are. Then you co...

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  72 Hits

The Mask

The Approval Series — Part Two of Three Expertise is not identity. It's armour. And armour has a cos...

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  66 Hits

The Best-Practice Trap

The Real Estate Coaching Blindspot Estate agency has a template problem. Coaches hold up successful ...

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  69 Hits

Effort, Trust & The Problem Coaches Won't Name.

You Cannot Effort Your Way Out The coaching industry sells hard work as the answer to a problem that...

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  70 Hits

If They Can't Convince You, They Confuse You.

The Brand Within — Part One of Two - On Complexity, Trust & the Coaching Industry Richard Feynma...

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  95 Hits

How Real Estate Sold Its Soul For Scripts.

Article Two of Three Tom Ferry was the loudest voice. Tom Ferry was the loudest voice. But he was no...

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  63 Hits

Congratulations. You Win An Award.

For Being in a Club That Gave You an Award. The UK property industry has launched yet another awards...

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  63 Hits

The Coaches Who Broke The Industry.

Article 1/3 -The Manipulation You Mistook For Motivation. Tom Ferry built an empire teaching agents ...

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  69 Hits

Duplicity With A Methodolgy.

Industry Critique. DISC is back. The portals are selling it. The coaches are amplifying it. Nobody i...

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  70 Hits

The Machine Doesn't Do Generous.

Structure  ·  Power  ·  Choice Corporate real estate is not broken. It is working exactly as designe...

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  70 Hits

Every Conversation is a Confession.

Character  ·  Choice  ·  Trust Consumers can't always explain why they trust one agent and not anoth...

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  79 Hits

Trust Is The Pitch.

The Brand Within It Is Given. Or Not. Strip trust out of a #realestate pitch and watch what fills th...

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  81 Hits

Hustle Is Not A Personality.

The industry that sells you exhaustion It's a Business Model. In real estate, busy is a cloak everyo...

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  86 Hits

The Authority Trap.

Last week I wrote about the sameness problem. Every #realestateagent claiming the same expertise, th...

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  72 Hits

Simplify Instead of Amplify

Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...

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  76 Hits

What's Preventing You?

Part Two of Two The Brand Within External Beliefs: The Crowd Was Never Coming With You Last time, we...

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  86 Hits

What's Preventing You?

— Part One of Two The Brand Within Internal Beliefs: You Were Never the Problem I want to tell you s...

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  86 Hits