The Wake-Up Call

Part 1 of 5 Licensed. Qualified. Invisible. Nearly half of America's real estate agents sold one hom...

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  69 Hits

If You Want It, Come And Get It.

If You Want It, Come and Get It · Part 1 of 5 The Knock at Dinner Time The entire prospecting machin...

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  62 Hits

If You Want It, Come And Get It.

If You Want It, Come and Get It · Part 5 of 5 Underneath every cold call, every wide net, every fee ...

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  77 Hits

The Things We Think And Do Not Say.

A Personal Essay I've spent years telling agents that character isn't installed, it's uncovered. The...

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  71 Hits

The Wanting Problem.

I am going to tell you something that's going to sound like nonsense at first, and then, if I do my ...

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  62 Hits

Trust Isn't Built. It's Felt.

Estate agency sells you the myth that trust takes time. It doesn't. It takes a moment. Here is a thi...

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  62 Hits

The Word That Sells Everything ...

Why "Value" Is the Dead End — Part One of Five .. and Delivers Nothing Every estateagent I've ever m...

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  65 Hits

Your CMA Is Not a Personality.

Why "Value" Is the Dead End — Part Two of Five If you missed Part One, here's the link: https://theb...

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  61 Hits

Nobody Refers A Spreadsheet

Why "Value" Is the Dead End — Part Four of Five Ask a past client why they'd send a friend your way....

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  75 Hits

What's Left When The Value Runs Out.

Why "Value" Is the Dead End — Part Five of Five If you missed Parts 1-4, the links are below: Part 1...

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  75 Hits

The Obstructed and Unobstructed View

- of Real Estate I use the word intently, not accidentally, which is a very fancy way of saying I sa...

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  78 Hits

The Playbook That Was Never Written for You

Part One of Three On why modeling the top producer doesn't work — and why the industry needs you to ...

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  66 Hits

Red Pill, Blue Pill.

Part Three of Three On the two beliefs the comparison economy needs an agent to hold, and what's act...

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  68 Hits

Why Trusted Agents Don't Just Survive -

— They Thrive. Everyone in this market is telling the same story right now. Dire. Crushing. Pick you...

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  72 Hits

The Soft Shell Window

A lobster grows by outgrowing its own shell. The shell that kept it safe becomes a cage. So it does ...

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  70 Hits

What If Everything They Told You Was.....Wrong

The coaching industry didn't fail real estate agents by accident. It failed them by design. The Seve...

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  62 Hits

Mind The Gap

Part one of a series watching what agents do, not what they say they do. Ask any agent what they're ...

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  67 Hits

Mind The Gap

Part two: nobody profits from closing it. If the gap is that obvious, why does it survive contact wi...

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  67 Hits

Survival of the Fittest is a Bad Metaphor -

Principle & Process — Part Five of Six. - for a Trust Business. Agents love this phrase. Surviva...

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  77 Hits

Vulnerability Was Never The Weakness. Hiding Was.

The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...

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  69 Hits

You Can't Argue With Success.

Only It's Definition. Robert Theobald opened a book with a sentence nobody questions. You can't argu...

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  71 Hits

The Scripts You'll Never Use.

Being Versus Doing You bought the objection-handling script. You bought the follow-up sequence. You ...

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  72 Hits

The Real Estate Revolution.

Just Not The One You First Imagine. Real estate loves a fight. Crush the competition. Dominate your ...

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  83 Hits

Proof, Not Theory.

Principle & Process — Postscript. Article 6 of 6. Everything in this series has been argument. T...

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  75 Hits

Whose Job Is It, Anyway? -

Principle & Process — Part Two of Six. The Agent-Serving Principle and Its Costs Start with the ...

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  65 Hits

The Pink Spoon Problem

Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...

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  59 Hits

What If Every Flavour Was Vanilla?

Not every flavour is for everyone. That's not a flaw in the ice cream case, it's the entire point of...

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  70 Hits

You Can Never Have Too Much....

The Kaleidoscope, Not the Photocopy You Can Never Have Too Much Ambition. So Why Does Every Agent Bi...

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  57 Hits

The Physics of Trust:

Principle & Process — Part Three of Six Why Cooperation Outperforms Competition Over Time Every ...

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  59 Hits

Simplicity Is a Principle Decision...

Principle & Process — Part Four of Six. Not a Discipline Problem Most agents think their process...

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  79 Hits