There is something rather strange about the way we sell homes in Britain that has become so familiar...
Duplicity With A Methodolgy.
Industry Critique. DISC is back. The portals are selling it. The coaches are amplifying it. Nobody i...
The Comparison Trap.
False Belief Patterns — Part One Real estate runs on a quiet lie. Not a lie anyone states outright. ...
I Have Met The Enemy - And They Is Us.
Real estate has a trust problem. The industry knows it. The data confirms it. And the solution has b...
The Industry That Forgot How Companies Die.
- Everything in the Real Estate Garden Still Smelling of Roses. Real estate coaching sells one story...
Well-Known Isn't The Same As Worth- Knowing.
The Brand Within — Trust Architecture Open LinkedIn on any given day and you'll find another consult...
You Can Never Have Too Much....
The Kaleidoscope, Not the Photocopy You Can Never Have Too Much Ambition. So Why Does Every Agent Bi...
Vulnerability Was Never The Weakness. Hiding Was.
The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...
Find The One Domino...
The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...
The Pink Spoon Problem
Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...
Reputation Is The Echo -
- Character Is the Source. Part Four of Four: Why Values and Beliefs Take This Further Than Habits E...
The Epiphany
Real estate agents rank down there with car salesmen and politicians on the trust scale, which is a ...
You're An Expert, Congratulations.
So is Everybody Else. Open ten #realestateagent profiles in your area. Read the bios. Count how many...
Be Their Favorite
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...
The Blind Date Economy.
I used to think lead generation was a marketing problem. It isn't. It's a honesty problem wearing a ...
Trust is Not a Skill. It's a Decision.
Every industry that sells you competence is quietly selling you a lie: that if you just get good eno...
The Playbook That Was Never Written for You
Part One of Three On why modeling the top producer doesn't work — and why the industry needs you to ...
The Belief They Need You To Keep.
Part Two of Three On the method sold as the fix, and the business model that depends on it never qui...
Your CMA Is Not a Personality.
Why "Value" Is the Dead End — Part Two of Five If you missed Part One, here's the link: https://theb...
The Word That Sells Everything ...
Why "Value" Is the Dead End — Part One of Five .. and Delivers Nothing Every estateagent I've ever m...
You Were Never Missing a Framework.
There's a familiar piece of content that does the rounds in real estate circles every few months, al...
Simplify Instead of Amplify
Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...
"Lighthouses Don't Go Running All Over An Island Looking To Save Boats -
They Just Stand There Shining." - Anne Lamott Picture eighty thousand phones held up at a stadium sh...
Hidden In Plain Sight
The Brand Within Estate Agents will stand in the brightest light social media can offer. Ask them to...
The Mask
The Approval Series — Part Two of Three Expertise is not identity. It's armour. And armour has a cos...
If You're Going To Call It Personal.
Make It Personal. Eighteen months ago, an agent told me "personal brand" was a naff term. His words,...
The Copy of a Copy of a Copy.
The Wake-Up Call · Part 2 of 5 Last time, I showed you the number: nearly half of agents selling one...
Shrink or Grow
The Approval Series — Part Three of Three The industry rewards agents who make themselves smaller. C...
How Real Estate Sold Its Soul For Scripts.
Article Two of Three Tom Ferry was the loudest voice. Tom Ferry was the loudest voice. But he was no...
You Were Already Enough Before The Training
Start With Who Article 4 of 4 Identity · Character · Origin Series: I Have Met The Enemy The coa...