Simplicity Is a Principle Decision...
Principle & Process — Part Four of Six. Not a Discipline Problem Most agents think their process...
The Physics of Trust:
Principle & Process — Part Three of Six Why Cooperation Outperforms Competition Over Time Every ...
Just Because AI Can Do It Doesn’t Mean We Should Let It
Property is racing towards AI agents that can act across a transaction. Before we hand the...
Just Because AI Can Do It Doesn’t Mean We Should Let It
The property industry is racing towards AI agents that can act across a transaction. But before we h...
Whose Job Is It, Anyway? -
Principle & Process — Part Two of Six. The Agent-Serving Principle and Its Costs Start with the ...
The Cost Of A Label
Imagine you and I are walking down the street together to go and get a coffee. To the person walking...
The Cost Of The Label
Imagine you and I are walking down the street together to go and get a coffee. To the pers...
The Category Error:
Principle & Process — Part One of Six Why Real Estate Confuses What It Does With Why It Exists A...
Be Their Favorite
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...
A Good Head, A Good Heart, A Literate Pen.
There is an old idea, worn smooth by decades of use, that a good head and a good heart are a formida...
What If Every Flavour Was Vanilla?
Not every flavour is for everyone. That's not a flaw in the ice cream case, it's the entire point of...
The Best Solutions in Property May Be the Ones You’ve Never Heard Of. Why?
There is a comforting idea in business that if you build something genuinely useful, eventually the ...
More Regulation. More Risk. More Responsibility. Same Broken Transaction.
Something struck me while reading the property and legal press recently. Estate agents are being ask...
The Best Solutions in Property May Be the Ones You’ve Never Heard Of. Why?
There is a comforting idea in business that if you build something genuinely useful, event...
The Pink Spoon Problem
Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...
The Physics of Being
Being Versus Doing · Part Two of Two Here's the part the industry keeps missing: being was never the...
More Regulation. More Risk. More Responsibility. Same Broken Transaction.
Something struck me while reading the property and legal press recently. Estate agents are...
The Cult of Doing.
Being Versus Doing · Part One of Two Walk into any real estate training room and count the words. Sc...
Find The One Domino...
The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...
The Cost Of The Clique
You and I both know there is a clique within the property industry. And we both know know ...