Trust, Technology, and the Business We've Built We gotta get Away. Walk into any real estate office ...
Old Beliefs = Identity.
New Beliefs = Becoming. The Brand Within The identity of estate agent, of realtor, was built on perf...
You Can't Sell Trust. You Can Sell The Idea of It
Trust and What It's Actually Worth Someone commented on one of my articles last week. "You can't sel...
You Were Never Missing a Framework.
There's a familiar piece of content that does the rounds in real estate circles every few months, al...
So Where Do The Council Stand?
After a two-week break from our live broadcasts, Cladding Matters is back this Friday at 1pm.And the...
Hustle And Honesty
"Deteriorating Faster Than We Can Lower Our Standards." Here is a true thing about #estateagents and...
The Best Commodity Around
A friend of mine was an international public speaker. To break the ice on stage, whenever he introdu...
The Epiphany
Real estate agents rank down there with car salesmen and politicians on the trust scale, which is a ...
Property Quorum: Estate Agents – Experience or Qualifications?
Buying or selling a home is one of the biggest financial decisions most of us will ever make.Along t...
Kill Your False Belief Patterns
The Stories We Keep Telling Ourselves Before they kill you. False beliefs are just stories, built fr...
Home Moving Is Finally In The Process Of Being Fixed. Be Careful Who Owns It.
For years, almost everybody involved in moving home has agreed on the problem. The process is too sl...
Your Problem Will Only Get Worse
On the Problem Underneath the Problem Not enough leads? No, that's not it. Struggling to recruit goo...
IPSA Kind Of Magic: Right Data, Wrong Answer
We live in a world where more property information is available at the touch of a button than ever b...
Accessibility Isn’t About Them. It’s About Us.
A few weeks ago, my colleague Chris Wood was travelling to a meeting on an overcrowded train when he...
A Rising Tide Lifts All Boats.
Stay in the Boat. Somebody at a conference stood at a podium and told a room full of agents that onl...
Why Pay for an Introduction to Someone Who Is Already Looking for You?
There is something about modern lead generation that feels unnecessarily complicated. Imag...
You Can Never Have Too Much....
The Kaleidoscope, Not the Photocopy You Can Never Have Too Much Ambition. So Why Does Every Agent Bi...
Property Matters: Whatever Happened to the Housing Officer?
There was a time when, if you lived in a council house, there was a reasonable chance you knew who y...
Vulnerability Was Never The Weakness. Hiding Was.
The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...
The True Cost Of Selling Your Soul
Nobody sets out to sell their soul. It happens gradually. You start a business because you...