The Half-Life of a Discount.
Why "Value" Is the Dead End — Part Three of Five If you missed Parts 1 & 2, here's the link: Par...
Your CMA Is Not a Personality.
Why "Value" Is the Dead End — Part Two of Five If you missed Part One, here's the link: https://theb...
The Word That Sells Everything ...
Why "Value" Is the Dead End — Part One of Five .. and Delivers Nothing Every estateagent I've ever m...
Scaffolding, Stress and Summer Heat
There is something about a heatwave that reminds us just how much we value our homes. We open the wi...
Character Beats The Hustle Trap
Competition is for #realestateagent losers. Comparison is for losers. Conformity is for losers. Don'...
Trust Isn't Built. It's Felt.
Estate agency sells you the myth that trust takes time. It doesn't. It takes a moment. Here is a thi...
Who Will Be Tomorrow's Property Solicitors?
For years, we've talked about housing shortages, planning delays, affordability and how we can speed...
The Wanting Problem.
I am going to tell you something that's going to sound like nonsense at first, and then, if I do my ...
The Estate Agent Who Speaks Because They Imagine They Have To.
The herd, the algorithm, and the difference between noise and voice Walk into any real estate confer...
IPSA Kind Of Magic: More Than Just A Members Day
Every year, IPSA Members Day gives us the opportunity to step away from our desks, meet colleagues f...
The Consequences of Being Worth Knowing.
Potential · Part 5 of 5 We've measured competence's ceilings, watched competition eat its players, f...
The Angel in the Marble.
Potential · Part 4 of 5 Character has no ceiling. Fine. But limitless raw material is just a quarry ...
Property Matters: Andy Burnham and the Future of Stamp Duty
For many people buying a home, Stamp Duty is simply accepted as another cost that comes with moving....
The Asset With No Ceiling.
Potential · Part 3 of 5 Competence is capped by time, teachers, and the photocopier. Competition is ...
A Game With No Referee.
Potential · Part 2 of 5 Where Breaking The Rules Goes Unpunished. Last time I showed you competence'...
The Ceiling You Paid For.
Potential · Part 1 of 5 Every agent is told the same thing: your potential lives in your skills. Sha...
The Gate is Not the Fix.
Character Over Commodity A luxury brokerage CEO just made my argument for me, then walked straight p...
Becoming, Not Targeting.
The Attraction Series · Part Two Somewhere in every training program, there's a worksheet. It asks y...
The Broadway Show
Here's the transcript of a video post from #realestate coach, Ricky Carruth. I'm almost lost for wor...
Bees Don't Chase Flowers
A worker bee lives for about six weeks. In that time, it will visit thousands of flowers, because th...