The Brand Within — Part 2 of 3 Selling anything where trust is missing is inefficient. Not immoral f...
The Carnie and the Candidate.
The Brand Within — Part 1 of 3 Estate agents and politicians sit at the bottom of the Veracity Index...
Mind The Gap.
Part Five: The Coach's Business Model Needs the Gap Open. Tom Ferry, Tom Panos, Ricky Carruth. Diffe...
Mind The Gap.
Part four: The Bill the Agent Actually Pays. An estateagent operating inside the gap doesn't get to ...
Mind The Gap.
Part Three: The Agent Can't See it, But the Client Feels it. The agent walks out of the listing pres...
Mind The Gap
Part two: nobody profits from closing it. If the gap is that obvious, why does it survive contact wi...
The Hillsborough Law Has Arrived
For years, campaigners have called for greater accountability from public authorities. Following tra...
Mind The Gap
Part one of a series watching what agents do, not what they say they do. Ask any agent what they're ...
The Five BS Rules of Real Estate.
Coaching, conformity, and the quiet agreement to disappear Somebody smart once wrote down the rules ...
What If Everything They Told You Was.....Wrong
The coaching industry didn't fail real estate agents by accident. It failed them by design. The Seve...
Making Tax Digital - Or Making Life Harder?
For many landlords, the words Making Tax Digital have already become synonymous with change. Digital...
The Soft Shell Window
A lobster grows by outgrowing its own shell. The shell that kept it safe becomes a cage. So it does ...