C O M P E T I T I O N . C O M P A R I S O N . C O N F O R M I T Y . Nobody puts "trapped" on their v...
A New Era For Search Professionals
Every now and then, our industry reaches a point where you can almost feel the direction beginning t...
Why Trusted Agents Don't Just Survive -
— They Thrive. Everyone in this market is telling the same story right now. Dire. Crushing. Pick you...
Property Matters: Are Council Tenants Being Left Behind?
This week on Property Matters, Gareth Wax and Hamish McLay will be joined by Tiffany Fairbrother to ...
Red Pill, Blue Pill.
Part Three of Three On the two beliefs the comparison economy needs an agent to hold, and what's act...
The Playbook That Was Never Written for You
Part One of Three On why modeling the top producer doesn't work — and why the industry needs you to ...
The Belief They Need You To Keep.
Part Two of Three On the method sold as the fix, and the business model that depends on it never qui...
The Obstructed and Unobstructed View
- of Real Estate I use the word intently, not accidentally, which is a very fancy way of saying I sa...
What's Left When The Value Runs Out.
Why "Value" Is the Dead End — Part Five of Five If you missed Parts 1-4, the links are below: Part 1...
Nobody Refers A Spreadsheet
Why "Value" Is the Dead End — Part Four of Five Ask a past client why they'd send a friend your way....
The Half-Life of a Discount.
Why "Value" Is the Dead End — Part Three of Five If you missed Parts 1 & 2, here's the link: Par...
Your CMA Is Not a Personality.
Why "Value" Is the Dead End — Part Two of Five If you missed Part One, here's the link: https://theb...
The Word That Sells Everything ...
Why "Value" Is the Dead End — Part One of Five .. and Delivers Nothing Every estateagent I've ever m...
Scaffolding, Stress and Summer Heat
There is something about a heatwave that reminds us just how much we value our homes. We open the wi...
Character Beats The Hustle Trap
Competition is for #realestateagent losers. Comparison is for losers. Conformity is for losers. Don'...
Trust Isn't Built. It's Felt.
Estate agency sells you the myth that trust takes time. It doesn't. It takes a moment. Here is a thi...
Who Will Be Tomorrow's Property Solicitors?
For years, we've talked about housing shortages, planning delays, affordability and how we can speed...
The Wanting Problem.
I am going to tell you something that's going to sound like nonsense at first, and then, if I do my ...
The Estate Agent Who Speaks Because They Imagine They Have To.
The herd, the algorithm, and the difference between noise and voice Walk into any real estate confer...
IPSA Kind Of Magic: More Than Just A Members Day
Every year, IPSA Members Day gives us the opportunity to step away from our desks, meet colleagues f...