A Market of One.
The Wake-Up Call · Part 5 of 5 We began with 49% of agents selling almost nothing. We end with the s...
"Lighthouses Don't Go Running All Over An Island Looking To Save Boats -
They Just Stand There Shining." - Anne Lamott Picture eighty thousand phones held up at a stadium sh...
They Do The Choosing.
The Wake-Up Call · Part 4 of 5 What actually changes when you're implicitly trusted? Everything you ...
Character Ahead of Competence. Always.
The Wake-Up Call · Part 3 of 5 Two articles of bad news. You've earned the answer. Here it is, and I...
The Copy of a Copy of a Copy.
The Wake-Up Call · Part 2 of 5 Last time, I showed you the number: nearly half of agents selling one...
The Wake-Up Call
Part 1 of 5 Licensed. Qualified. Invisible. Nearly half of America's real estate agents sold one hom...
Cladding Matters: BSR and the Cladding That Stays
When Grenfell happened, many people believed the solution was straightforward. Dangerous cladding wo...
Hidden In Plain Sight
The Brand Within Estate Agents will stand in the brightest light social media can offer. Ask them to...
Not For Everyone.
On Character A confession about feeling everything, saying little, and finally retiring from the exh...
Property Quorum: Is Self-Management Becoming Too Much?
There was a time when many landlords managed their own properties without giving it a second thought...
Hang It.
The Brand Within — Character Ahead of Competence You spent decades becoming who you are. Then you co...
Shrink or Grow
The Approval Series — Part Three of Three The industry rewards agents who make themselves smaller. C...
Revisiting Council Mergers - Where Are We Now?
Earlier this year on IPSA Kind Of Magic, we spent some time discussing council mergers, local govern...
The Mask
The Approval Series — Part Two of Three Expertise is not identity. It's armour. And armour has a cos...
If You're Going To Call It Personal.
Make It Personal. Eighteen months ago, an agent told me "personal brand" was a naff term. His words,...
Why Don't You Like Me?
The Approval Series — Part One of Three The coaching industry didn't just teach estate agents the wr...
You Need The Ability To Attract.
And Then Permission. Interruption, ambition, and the character crisis hiding in plain sight On the 3...
The Best-Practice Trap
The Real Estate Coaching Blindspot Estate agency has a template problem. Coaches hold up successful ...
The Muscles Need To Relax
At Some Point. What Anne Lamott understood about wounds — and what it means for every agent who has ...
Effort, Trust & The Problem Coaches Won't Name.
You Cannot Effort Your Way Out The coaching industry sells hard work as the answer to a problem that...