1 minute reading time
(124 words)
What Do You Do?
"I'm an estate agent. I sell homes."
Not a very enlightening response - particularly given that the reputation of estate agency with consumers is rock-bottom.
The perception of what agencies do for their fee is often misplaced. The work that agents do that isn't seen is where the real value lies.
Knowing what questions to ask. What answers they should be hearing. What follow-up questions to ask and how to dig deeper to uncover the real motives of both buyer and seller.
Tomorrow, I will be chatting to Rob Wells, a property broker from Hove, who has 20 years experience of the industry. I'm sure there will be fresh perspectives on the table. Nothing is off-limits.
Listen in when we upload Episode 3.
Chris.
Not a very enlightening response - particularly given that the reputation of estate agency with consumers is rock-bottom.
The perception of what agencies do for their fee is often misplaced. The work that agents do that isn't seen is where the real value lies.
Knowing what questions to ask. What answers they should be hearing. What follow-up questions to ask and how to dig deeper to uncover the real motives of both buyer and seller.
Tomorrow, I will be chatting to Rob Wells, a property broker from Hove, who has 20 years experience of the industry. I'm sure there will be fresh perspectives on the table. Nothing is off-limits.
Listen in when we upload Episode 3.
Chris.
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About the author
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Beyond The Logo - The Brand Within To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively "hide in plain sight." |
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