When Grenfell happened, many people believed the solution was straightforward. Dangerous cladding wo...
Hidden In Plain Sight
The Brand Within Estate Agents will stand in the brightest light social media can offer. Ask them to...
Not For Everyone.
On Character A confession about feeling everything, saying little, and finally retiring from the exh...
Property Quorum: Is Self-Management Becoming Too Much?
There was a time when many landlords managed their own properties without giving it a second thought...
Hang It.
The Brand Within — Character Ahead of Competence You spent decades becoming who you are. Then you co...
Shrink or Grow
The Approval Series — Part Three of Three The industry rewards agents who make themselves smaller. C...
Revisiting Council Mergers - Where Are We Now?
Earlier this year on IPSA Kind Of Magic, we spent some time discussing council mergers, local govern...
The Mask
The Approval Series — Part Two of Three Expertise is not identity. It's armour. And armour has a cos...
If You're Going To Call It Personal.
Make It Personal. Eighteen months ago, an agent told me "personal brand" was a naff term. His words,...
Why Don't You Like Me?
The Approval Series — Part One of Three The coaching industry didn't just teach estate agents the wr...
You Need The Ability To Attract.
And Then Permission. Interruption, ambition, and the character crisis hiding in plain sight On the 3...
The Best-Practice Trap
The Real Estate Coaching Blindspot Estate agency has a template problem. Coaches hold up successful ...