Would You Follow Virgin or Richard Branson?” The Personal Brand Advantage in a Noisy World

"If you wanted to follow someone online who was a specialist in business… would you follow Virgin, or would you follow Richard Branson?"

That question landed in my lap recently and, at first glance, the answer seemed obvious: Richard Branson. Of course. But the more I sat with it, the more profound it became.

Why do we instinctively choose the person over the corporation?

For me, it comes down to one thing: authenticity.

In a digital era where people crave transparency, connection, and truth, the personal brand has emerged as one of the most powerful business assets of our time. From Grant Cardone to Jordan Belfort, Stephen Bartlett to Ryan Serhant, the most visible business leaders today are those who show up. They speak, they share, they engage.

They don't hide behind logos—they lead with personality. And it works.

But here's the kicker.

Even with a big name and polished presence, many still struggle to cut through the relentless noise of social media. Algorithms are fickle, engagement is down, and users are growing weary of the ad-soaked, politicised platforms they once loved.

Facebook, for example, seems more interested in serving us sponsored content and suggested groups than in showing us what our friends or followers actually have to say.
There's a growing cynicism out there — and with good reason.

More and more, people are questioning who truly controls what gets seen and said. During the COVID era and beyond, even posts that later proved factually correct were flagged as misinformation or outright banned. In fact, people have seen their accounts that they've carefully curated over years banned over something as innocuous as a comment or share of a controversial article that runs against the mainstream view. As a result, trust in social platforms is waning.

So where does that leave a property professional or estate agent trying to build a personal brand?

Enter WiggyWam.

WiggyWam is not just a platform; it's a stage — purpose-built for property professionals who want to grow their personal brand without fighting through irrelevant content, censorship, or shadow-banning algorithms.

Unlike Facebook or LinkedIn, WiggyWam is a niche environment, and that's precisely what makes it so powerful. Here's what that means for you and your personal brand:

• Targeted Visibility: When you post an article, video, or tour, it's seen by the right people — property-minded users who are actively looking for insights, not cat memes, photos of peoples dinner or clickbait.
• Real Engagement: Ocean3D, a property-related virtual tour business posted their first blog with us recently and had nearly 2,000 views within a week! (see comment on this article here - https://www.wiggywam.co.uk/general/5016-introducing-wiggywams-launchpad-shining-the-light-on-industry-start-ups-new-innovations-more ). No gimmicks, no intrusive ads — just good old-fashioned results. And all the data is independently verified by our analytics tech for anyone who is concerned this might be a gimmick!
• One Profile, Total Presence: Forget posting to five different platforms. With WiggyWam, you upload once, share everywhere, and direct people to your central hub of content. It's the smart way to build brand equity without worrying that your account might get nuked by an overly-sensitive AI driven algorithm.
• Authenticity Encouraged: We don't filter or censor your message (unless it's rude or abusive, of course), and all complaints are reviewed by real humans – not a robot! Say what you mean, show who you are, and own your voice.
• No Corporate Puppeteers: We have no political masters, no Silicon Valley overlords, no corporate shareholders, and no interest in mining your content for ad revenue or for sale to the highest bidder. In fact, we actively rebel against it. It's your brand, your way.

And it's working. While big-name portals like Rightmove claim massive traffic, their own content gets shockingly little engagement (as an example https://rightmove.blog/five-surprising-gems-we-discovered-at-our-first-frontend-conference/ - not a single 'like' on their own content!). Compare that to WiggyWam, where niche-focused distribution and platform support help you stand out.

So here's the real question:

If you had the choice to build a brand that cuts through the noise, creates real value, and grows in the right ecosystem — why wouldn't you?

WiggyWam is here for the agents, the property professionals, the passionate disruptors, and the value-creators. The ones who want to be known not just for what they sell, but for who they are.
Because in today's world, people don't follow companies — they follow people.
And when you've got the right platform to amplify your voice, that makes all the difference.

Industry legend Chris Arnold has published an excellent book on Personal Branding which covers everything you need to get you started. Find out more by clicking on the link below:

So what are you waiting for – join WiggyWam today and experience the truly refreshing difference we're making in the lives of our valued clients.