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Why Your Business is Invisible on Social Media - And What You Can Do About It
In a world where everyone is shouting, silence can be deafening.
For many property-based businesses, the promise of social media has become a frustrating paradox. You're told that visibility on social platforms is essential. That success depends on content, engagement, followers, likes.
So you invest time. You invest money. You follow the playbook.
But the results?
Tumbleweeds.
Social media has become a hyper-saturated echo chamber where everyone is trying to grab attention… by doing exactly the same thing.
The result?
An overwhelming blur of content, a fleeting shelf life of mere minutes, and algorithms that bury even your best work beneath irrelevant content suggestions, intrusive ads, and spammy group recommendations.
And if your experience is anything like ours, it feels like the platforms you once relied on to grow your business now serve up distractions instead of opportunities. You're not seeing your people. And worse - they're not seeing you.
For property related businesses, this invisibility is more than just annoying - it's existential. You can't afford to be unseen in a market where trust, timing, and attention matter more now than ever before.
But what if the problem isn't your message?
What if it's the medium?
At WiggyWam, we believe it's time to stop chasing noise and start building meaningful relationships where it counts: inside a niche community that's actually listening.
Take Ocean 3D, for example — a fantastic business offering immersive virtual property tours. On social media, their unique value was lost in the void. But the moment they posted their first article on WiggyWam?
Nearly 2,000 views in under a week.
No ad spend. No boosted posts. Just direct access to a highly targeted audience that actually cares about property related matters.
And it didn't stop there. Their content continues to attract new views every single day — not because it's going viral, but because it's valuable to the right audience.
That's the power of community.
But don't take our word for it – here's what the director of Ocean 3D had to say about the experience:
For many property-based businesses, the promise of social media has become a frustrating paradox. You're told that visibility on social platforms is essential. That success depends on content, engagement, followers, likes.
So you invest time. You invest money. You follow the playbook.
But the results?
Tumbleweeds.
Social media has become a hyper-saturated echo chamber where everyone is trying to grab attention… by doing exactly the same thing.
The result?
An overwhelming blur of content, a fleeting shelf life of mere minutes, and algorithms that bury even your best work beneath irrelevant content suggestions, intrusive ads, and spammy group recommendations.
And if your experience is anything like ours, it feels like the platforms you once relied on to grow your business now serve up distractions instead of opportunities. You're not seeing your people. And worse - they're not seeing you.
For property related businesses, this invisibility is more than just annoying - it's existential. You can't afford to be unseen in a market where trust, timing, and attention matter more now than ever before.
But what if the problem isn't your message?
What if it's the medium?
At WiggyWam, we believe it's time to stop chasing noise and start building meaningful relationships where it counts: inside a niche community that's actually listening.
Take Ocean 3D, for example — a fantastic business offering immersive virtual property tours. On social media, their unique value was lost in the void. But the moment they posted their first article on WiggyWam?
Nearly 2,000 views in under a week.
No ad spend. No boosted posts. Just direct access to a highly targeted audience that actually cares about property related matters.
And it didn't stop there. Their content continues to attract new views every single day — not because it's going viral, but because it's valuable to the right audience.
That's the power of community.
But don't take our word for it – here's what the director of Ocean 3D had to say about the experience:
Ocean 3D joined the Wiggywam community on recommendation to help the spread of information relating to accessibility and inclusivity, both in business and in the workplace. For those that don't know, the most recent official statistics suggest that 24% of the UK population have a disability, and a further 12% suffer from hidden conditions such as anxiety and PTSD - which almost certainly suggests that the entire population are by definition, in some way, shape or form, affected by disability or hidden conditions. This is of huge importance to the business world not only in terms of the Legal requirement under The Equality Act 2010 to make reasonable adjustments to their premises for visitors, clients, and employees alike, but also in commercial terms as the spending power of disabled people and their households - "The Purple Pound" as it is referred to nowadays - equates to some £270+BILLION per annum... a slice of which can be gained or lost by the individual's perception of the degree of accessibility and inclusivity your business offers them.
by Author
We have found Wiggywam to be wonderfully receptive to the entire concept of promoting accessibility, and it has been a pleasure working with them to launch our page on the platform, getting the message out to a wide spectrum of businesses... with of course the added advantage of being able to showcase what we do to bring spaces to life with 3D Virtual Tours.
Our first article has so far gained almost 2000 'hits' - a phenomenal result in our opinion - as well as some valuable interaction with some readers, and our 'Videos' page is attracting daily interest in what we have uploaded to it.
Chris has been an absolute star from the start in getting us onboarded to the platform and giving invaluable guidance to increase our presence.
Would we recommend other companies sign up and display their wares to the Wiggywam community?
So here's the truth no one on social media wants to tell you (especially the platforms themselves that want to take your money in exchange for a glimpse at visibility):
Visibility isn't about being everywhere. It's about being exactly where your audience already is.
So, if you're tired of feeling invisible…
If you're ready to join a growing movement of property superstars who are rewriting the rules…
Then it's time to discover WiggyWam.
Join us today and step into the spotlight.
We're here. We're listening. And we've built all of this for you.
Join WiggyWam now and post your first article today!
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