1 minute reading time
(228 words)
You're Successful - But Do You Matter?
You're a successful estate agent/conveyancer. Your results and the 5 star reviews attest.
But do you matter? To the community?
Because if you don't, you're stuck in a purgatory of endless comparison and rejection.
When the time comes for a homeowner to move and they're looking for an agency, if you don't matter to them, they will invite two or three of your competitors. There will be a 'beauty parade' and the opportunity to showcase all your success.
But here's the thing - if they hear a more convincing case from one of those competitors, you will probably lose the instruction.
When you matter to those same homeowners, when they know not only what you do and how well, but also WHO you are, here's what happens. You are the only agent invited to pitch. It's not even a pitch - it's a plan of how to move this forward together in order to achieve the desired outcome.
All of a sudden, your kpi's on valuations/instructions have gone through the roof. And the unsolicited testimonials keep piling up.
That's the power of The Brand Within - the ability to make you matter.
Here's how to reach me if, currently, you don't matter to the people you seek to serve:
e://
Mob: (44) 07369251435
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Comments 1
A prime example of the power of personal branding for me was the Nigel Farage announcement to become leader of ReformUK. Whether people love or loathe Farage, what he does have is lots of charisma, comes across as genuine, warm and authentic. The passion, humbleness and honesty shone through. It literally blew me away. His communication skills are second to none!
As a result of him moving into the leadership role (and particularly after the speech), we are now 100% behind the Reform party. We feel in a 'safer' pair of hands under him. That's the power of personal brand in action. I have never ever been moved by any politician ever!
People want to have a similar impact should speak to Chris Arnold, he is the best in the business at what he does, and one of the most genuine people you will ever meet!