Identity – There’s Bad News I’m Afraid.
Identity - There's bad news, I'm afraid. Something out there is ruining relationships. It's ruining ...
Different – But Not Different Enough.
Different - But not different enough. Of course your agency is different. God forbid it be the same ...
My Estate Agency is Better.
My estate agency is better than your estate agency. And bigger. We sell more homes. At a better pri...
Creating Just Another Brand?
Creating just another brand? Of course, that wasn't your intention. Your brand is synonymous with ev...
Sell Them Something That They Want To Buy.
Sell them something that they want to buy. 30 seconds that you will never get back. You've probably ...
Reputation – You Really Should Read This.
You really should read this. You really should read this. You really should read this. You really sh...
Unfair Advantage – Would You Take It?
Unfair advantage - would you take it? The answer seems a resounding NO. Not for any ethical reasons,...
Nobody Cares? Everybody Cares.
Nobody cares? Everybody cares. "It's not about you, or your agency. Nobody cares." says my good frie...
An Estate Agent Who Loves Being Heard
An estate agent who loves being heard. Estate agency is full of people who want to be heard. Always...
‘Gym’ Membership May Be Making You ILL.
'Gym membership may be making you ill. It's not for everyone. The 'gym bunnies' are a certain breed....
Personal – Let Me Spell It Out For You.
Personal - Let me spell it out for you. P-E-R-S-O-N-A-L. That's the future of estate agency. Persona...
When Vendors Get The Wrong Estate Agent.
When vendors get the wrong estate agent. Something happens. Not, that the property doesn't sell. No...
Don’t Take My Word For It.
Don't take my word for it. Personal branding will be (make that, is right now) an essential part of ...
The Man & His Music – Advice From ‘The Boss’.
The Man & His Music - Advice From 'The Boss'. I've never been much of a fan. Despite the overwhelmin...
Don’t Judge My Story By The Chapter You Walked In On.
Don't think you have a Personal Brand? Think again. In recent news, U.S Democrat Governor of Virgini...
Some Things That You Might Want To Unlearn
There are some things that you might want to unlearn. Things, that you currently believe to be true....
Why Don’t You Like Me? Why Don’t You Like Me?
Why don't you like me, why don't you like me? "I could be brown, I could be blue, I could be violet ...
It’s Always Been You, My Friend.
It's always been you, my friend. Let's talk about you for a change. We've already heard that your es...
Grasping For Salvation? You’re Not Alone.
Grasping for salvation? You're not alone. It's especially hard when almost every other agency appear...
What Are You Defending – And Your Weapon of Choice?
What are you defending? And, your weapon of choice? They're out to steal your vendors. They're even...
Your Problem Will Only get Worse.
Your problem will only get worse. Not enough 'leads'? No, that's not the problem. Finding it hard to...
Full-Bodied Red? Or, House Plonk?
Full-bodied Red? Or, house plonk? I've never been much of a wine drinker. In fact, aside from the oc...
Bulletproof Estate Agency- Here’s How.
Bulletproof estate agency - here's how. There's bulletproof coffee. Disgusting though the idea is. A...
It’s O.K To Be Different ‘Cause Baby So Am I.
"Do you ever feel like a misfit? Do you ever feel like an outcast? You don't have to fit into the fo...
Tell Me Something That I Don’t Know About You.
Tell me something that I don't know about you. You're an estate agent. I get it. You are a 'local pr...
Advertising Has No Future – You Do.
Advertising Has No Future - You Do. "Quality, value, style, service, convenience. Economy, savings,...
Alter Ego – Will The Real Estate Agent Show Up?
Alter ego - Will the real estate agent show up? An interesting idea from writer, Tim Denning, on Me...
Stop Boring Me.
Stop Boring Me. A excellent book by Kathy Klotz-Guest. "Coming up constantly with a steady stream of...
Estate Agency – The Future You.
Estate Agency - The Future You. You're an estate agent. Hard-working, conscientious, dependable, ch...
Would I Miss You If You Were Gone?
Would I miss you if your were gone? Seth Godin, of course. Who else? Nicolas Cole. Jay Acunzo. Berna...