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Beyond The Logo - The Brand Within To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively "hide in plain sight." |
Grasping For Salvation? You’re Not Alone.
Grasping for salvation? You're not alone. It's especially hard when almost every other agency appear...
It’s Always Been You, My Friend.
It's always been you, my friend. Let's talk about you for a change. We've already heard that your es...
Why Don’t You Like Me? Why Don’t You Like Me?
Why don't you like me, why don't you like me? "I could be brown, I could be blue, I could be violet ...
Some Things That You Might Want To Unlearn
There are some things that you might want to unlearn. Things, that you currently believe to be true....
Don’t Judge My Story By The Chapter You Walked In On.
Don't think you have a Personal Brand? Think again. In recent news, U.S Democrat Governor of Virgini...
The Man & His Music – Advice From ‘The Boss’.
The Man & His Music - Advice From 'The Boss'. I've never been much of a fan. Despite the overwhelmin...
Don’t Take My Word For It.
Don't take my word for it. Personal branding will be (make that, is right now) an essential part of ...
When Vendors Get The Wrong Estate Agent.
When vendors get the wrong estate agent. Something happens. Not, that the property doesn't sell. No...
Personal – Let Me Spell It Out For You.
Personal - Let me spell it out for you. P-E-R-S-O-N-A-L. That's the future of estate agency. Persona...
Cruel To Be Kind.
I've Gotta Be Cruel to be kind. Because? Because there's epidemic failure, right now, throughout the...
Snowflake? Me? Are Your Serious?
"You are not special. You are not a beautiful and unique snowflake." - Fight Club by Chuck Pala...
Hello, Is it Me You’re Looking For?
Hello, is it me you're looking for? You've seen our leaflet? What did you think? Oh, that's a shame...
The Menu Decides The Choice.
The menu decides the choice. A common expression amongst magicians. Who only provide the options tha...
Post-Truth Estate Agency.
Post-truth estate agency? This, gets to the heart of it. A malaise gripping not just estate agency, ...
The Lost Art of Being Yourself.
The Lost Art of Being Yourself. Don't laugh. This is really happening. An identity crisis, of your ...
Where Hustle is the Name of the Game.
Where hustle is the name of the game. It has such a...….. dispiriting feel to it. To coerce, pressur...
Afraid of Not Being Good Enough?
Afraid of not being good enough? Of course you are. Isn't everybody? The fear that sends us scurryin...
‘Gym’ Membership May Be Making You ILL.
'Gym membership may be making you ill. It's not for everyone. The 'gym bunnies' are a certain breed....
What Is Your Estate Agency For? Who Is It For?
"What is it for? Who is it for?" Words from the ever erudite, Seth Godin. A wake-up call for every ...
An Estate Agent Who Loves Being Heard
An estate agent who loves being heard. Estate agency is full of people who want to be heard. Always...
Nobody Cares? Everybody Cares.
Nobody cares? Everybody cares. "It's not about you, or your agency. Nobody cares." says my good frie...
Unfair Advantage – Would You Take It?
Unfair advantage - would you take it? The answer seems a resounding NO. Not for any ethical reasons,...
Reputation – You Really Should Read This.
You really should read this. You really should read this. You really should read this. You really sh...
Sell Them Something That They Want To Buy.
Sell them something that they want to buy. 30 seconds that you will never get back. You've probably ...
Creating Just Another Brand?
Creating just another brand? Of course, that wasn't your intention. Your brand is synonymous with ev...
My Estate Agency is Better.
My estate agency is better than your estate agency. And bigger. We sell more homes. At a better pri...
Different – But Not Different Enough.
Different - But not different enough. Of course your agency is different. God forbid it be the same ...
Identity – There’s Bad News I’m Afraid.
Identity - There's bad news, I'm afraid. Something out there is ruining relationships. It's ruining ...
The Story That No Other Can Tell.
Wake up time? 2.30 a.m. since you ask. Prayer time? 2.45 a.m. Work-out? 3.40 - 5.15 a.m. Pick the ki...
Story And How Lipstick Leaves A Trail.
"Today, the beauty experts behind the industry's best-selling lip colours are also skilled storyte...