There's a familiar piece of content that does the rounds in real estate circles every few months, al...
Hustle And Honesty
"Deteriorating Faster Than We Can Lower Our Standards." Here is a true thing about #estateagents and...
The Epiphany
Real estate agents rank down there with car salesmen and politicians on the trust scale, which is a ...
Kill Your False Belief Patterns
The Stories We Keep Telling Ourselves Before they kill you. False beliefs are just stories, built fr...
Your Problem Will Only Get Worse
On the Problem Underneath the Problem Not enough leads? No, that's not it. Struggling to recruit goo...
A Rising Tide Lifts All Boats.
Stay in the Boat. Somebody at a conference stood at a podium and told a room full of agents that onl...
You Can Never Have Too Much....
The Kaleidoscope, Not the Photocopy You Can Never Have Too Much Ambition. So Why Does Every Agent Bi...
Vulnerability Was Never The Weakness. Hiding Was.
The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...
The Book They Can't Read.
The Architecture of Fear Why the real estate industry taught its best people to hide behind what the...
The Industry That Forgot How Companies Die.
- Everything in the Real Estate Garden Still Smelling of Roses. Real estate coaching sells one story...
You Can't Argue With Success.
Only It's Definition. Robert Theobald opened a book with a sentence nobody questions. You can't argu...
It's An Inside Job.
On Becoming We keep looking outward for the thing that will finally change us. A certification. A sc...
The Scripts You'll Never Use.
Being Versus Doing You bought the objection-handling script. You bought the follow-up sequence. You ...
The Case AGAINST Competition.
On addiction, extinction, and the only competition worth having Real estate is not losing agents to ...
The Bridge No One Can Build For You.
On Becoming More You. No one is coming to build your career for you. Not the coach with the seven-st...
The Real Estate Revolution.
Just Not The One You First Imagine. Real estate loves a fight. Crush the competition. Dominate your ...
Not Either/Or, but Both/And.
Sequence Competence versus character is not a competition. Both matter. The coaches like to argue ab...
Proof, Not Theory.
Principle & Process — Postscript. Article 6 of 6. Everything in this series has been argument. T...
Survival of the Fittest is a Bad Metaphor -
Principle & Process — Part Five of Six. - for a Trust Business. Agents love this phrase. Surviva...
Simplicity Is a Principle Decision...
Principle & Process — Part Four of Six. Not a Discipline Problem Most agents think their process...
The Physics of Trust:
Principle & Process — Part Three of Six Why Cooperation Outperforms Competition Over Time Every ...
Whose Job Is It, Anyway? -
Principle & Process — Part Two of Six. The Agent-Serving Principle and Its Costs Start with the ...
The Category Error:
Principle & Process — Part One of Six Why Real Estate Confuses What It Does With Why It Exists A...
Be Their Favorite
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...
A Good Head, A Good Heart, A Literate Pen.
There is an old idea, worn smooth by decades of use, that a good head and a good heart are a formida...
What If Every Flavour Was Vanilla?
Not every flavour is for everyone. That's not a flaw in the ice cream case, it's the entire point of...
The Pink Spoon Problem
Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...
The Physics of Being
Being Versus Doing · Part Two of Two Here's the part the industry keeps missing: being was never the...
The Cult of Doing.
Being Versus Doing · Part One of Two Walk into any real estate training room and count the words. Sc...
Find The One Domino...
The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...