If You Want It, Come and Get It · Part 4 of 5 Attraction has a twin the industry never mentions: rep...
Build On Land You Own.
If You Want It, Come and Get It · Part 3 of 5 So you've turned the ship: attraction, not interruptio...
The Lighthouse Is Not Lazy
If You Want It, Come and Get It · Part 2 of 5 The hustle industry has one defence against attraction...
If You Want It, Come And Get It.
If You Want It, Come and Get It · Part 1 of 5 The Knock at Dinner Time The entire prospecting machin...
A Market of One.
The Wake-Up Call · Part 5 of 5 We began with 49% of agents selling almost nothing. We end with the s...
"Lighthouses Don't Go Running All Over An Island Looking To Save Boats -
They Just Stand There Shining." - Anne Lamott Picture eighty thousand phones held up at a stadium sh...
They Do The Choosing.
The Wake-Up Call · Part 4 of 5 What actually changes when you're implicitly trusted? Everything you ...
Character Ahead of Competence. Always.
The Wake-Up Call · Part 3 of 5 Two articles of bad news. You've earned the answer. Here it is, and I...
The Copy of a Copy of a Copy.
The Wake-Up Call · Part 2 of 5 Last time, I showed you the number: nearly half of agents selling one...
The Wake-Up Call
Part 1 of 5 Licensed. Qualified. Invisible. Nearly half of America's real estate agents sold one hom...
Hidden In Plain Sight
The Brand Within Estate Agents will stand in the brightest light social media can offer. Ask them to...
Not For Everyone.
On Character A confession about feeling everything, saying little, and finally retiring from the exh...
Hang It.
The Brand Within — Character Ahead of Competence You spent decades becoming who you are. Then you co...
Shrink or Grow
The Approval Series — Part Three of Three The industry rewards agents who make themselves smaller. C...
The Mask
The Approval Series — Part Two of Three Expertise is not identity. It's armour. And armour has a cos...
If You're Going To Call It Personal.
Make It Personal. Eighteen months ago, an agent told me "personal brand" was a naff term. His words,...
Why Don't You Like Me?
The Approval Series — Part One of Three The coaching industry didn't just teach estate agents the wr...
You Need The Ability To Attract.
And Then Permission. Interruption, ambition, and the character crisis hiding in plain sight On the 3...
The Best-Practice Trap
The Real Estate Coaching Blindspot Estate agency has a template problem. Coaches hold up successful ...
The Muscles Need To Relax
At Some Point. What Anne Lamott understood about wounds — and what it means for every agent who has ...
Effort, Trust & The Problem Coaches Won't Name.
You Cannot Effort Your Way Out The coaching industry sells hard work as the answer to a problem that...
Trust Is The Answer To Every Problem You Have.
You just don't want to hear that. Because the answer to trust isn't a script, a system, familiarity,...
What Coaching Should Have Built
Article Three of Three - The Coach Who Broke The Industry The training industry spent thirty years p...
Some Things Are Better Left Unsaid
The Brand Within — Part Two of Two - On Character, Complicity & the Coaching Industry Not This, ...
If They Can't Convince You, They Confuse You.
The Brand Within — Part One of Two - On Complexity, Trust & the Coaching Industry Richard Feynma...
You Were Already Enough Before The Training
Start With Who Article 4 of 4 Identity · Character · Origin Series: I Have Met The Enemy The coa...
How Real Estate Sold Its Soul For Scripts.
Article Two of Three Tom Ferry was the loudest voice. Tom Ferry was the loudest voice. But he was no...
Congratulations. You Win An Award.
For Being in a Club That Gave You an Award. The UK property industry has launched yet another awards...
The Need For Speed
The Lie That Keeps You Busy and Broke Sahil Bloom recently wrote about seven lies we tell ourselves....
The Coaches Who Broke The Industry.
Article 1/3 -The Manipulation You Mistook For Motivation. Tom Ferry built an empire teaching agents ...