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Beyond The Logo - The Brand Within To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively "hide in plain sight." |
They Follow Blindly, Even If……..
"They follow blindly, even if..... even if they are badly led." Eddie Jones, outspoken England R.F.U...
Crystal Ball Theory – Estate Agency.
Crystal Ball Theory - Estate Agency. Here's what I see: How estate agency marketing has operated for...
Less Traveled – It Makes All The Difference.
Less traveled - it makes all the difference. A poem by Robert Frost, of course, The Road Not Taken. ...
Why Real Story Trumps Propaganda Every Time.
Why real story trumps propaganda every time. Loser's first - this is what The Graduate School of Pol...
Curiosity Killed The Cat – Not The Agent.
Curiosity killed the cat - not the agent. What you believe to be true, shapes the world around you a...
You’ve-Got-To-Get-Yourself-Together.
"You've-got-to-get-yourself-together. You're stuck in a moment and now you can't get out of it." Lyr...
The Hacking of Estate Agent Mindset.
The hacking of estate agent mindset. Its here. From the USA, of course. In the form of another Kelle...
Better Estate Agency Isn’t Working.
Better estate agency isn't working. "In 1992, George Bush had a "Proud Tradition" while Bill Clinton...
How Much Easier It Is To Be Critical.
"How much easier it is to be critical than correct." - Benjamin Disraeli. If you're an estate agent...
PurpleBricks, Russell Quirk And Countrywide.
Purplebricks, Russell Quirk and Countrywide. Well, that headline should get some attention. But that...
The Stoic Estate Agent.
The Stoic Estate Agent. It's wondrous where a lack of knowledge can take one. Listening to a recent ...
The View From The Cheap Seats.
The View From The Cheap Seats - Neil Gaiman An entertaining collection of nonfiction essays from bes...
Estate Agency Personal Brand Looks Like This.
Estate agency personal brand looks like this. "It's a people business." You hear it all the time. Th...
It’s Easy To Let The Best Of You Slip Away.
"It's easy to let the best of you slip away." - Bruce Springsteen "That was something that Springst...
It’s Not Estate Agency – It’s Art.
It's not estate agency - it's art. Two of the most recognisable artists in the world today. Even if ...
A Simple Message For Boris And Jeremy.
A simple message for Boris and Jeremy. It's not about the policy, stupid. It's about the Personal Br...
Would You Work For Free?
Well, would you? Work for free? It's looking that way. What was once, many moons ago, considered a r...
Don’t Let Tom Tell Your Story.
Don't let Tom tell your story. "Hustle for your worthiness". I love that. Encap...
Is It A Cunning Plan, Baldrick?
Is it a cunning plan, Baldrick? I don't know much - but I do know it's not a plan that will ever wor...
Would I Miss You If You Were Gone?
Would I miss you if your were gone? Seth Godin, of course. Who else? Nicolas Cole. Jay Acunzo. Berna...
Estate Agency – The Future You.
Estate Agency - The Future You. You're an estate agent. Hard-working, conscientious, dependable, ch...
Stop Boring Me.
Stop Boring Me. A excellent book by Kathy Klotz-Guest. "Coming up constantly with a steady stream of...
Alter Ego – Will The Real Estate Agent Show Up?
Alter ego - Will the real estate agent show up? An interesting idea from writer, Tim Denning, on Me...
Advertising Has No Future – You Do.
Advertising Has No Future - You Do. "Quality, value, style, service, convenience. Economy, savings,...
Tell Me Something That I Don’t Know About You.
Tell me something that I don't know about you. You're an estate agent. I get it. You are a 'local pr...
It’s O.K To Be Different ‘Cause Baby So Am I.
"Do you ever feel like a misfit? Do you ever feel like an outcast? You don't have to fit into the fo...
Bulletproof Estate Agency- Here’s How.
Bulletproof estate agency - here's how. There's bulletproof coffee. Disgusting though the idea is. A...
Full-Bodied Red? Or, House Plonk?
Full-bodied Red? Or, house plonk? I've never been much of a wine drinker. In fact, aside from the oc...
Your Problem Will Only get Worse.
Your problem will only get worse. Not enough 'leads'? No, that's not the problem. Finding it hard to...
What Are You Defending – And Your Weapon of Choice?
What are you defending? And, your weapon of choice? They're out to steal your vendors. They're even...