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Beyond The Logo - The Brand Within To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively "hide in plain sight." |
The Balance of Power for Estate Agency.
The Balance of Power for Estate Agency - where it should be weighted? An interview with Michael Bruc...
Before You Sign On The Dotted Line.
Before you sign on the dotted line, ask this question. It's ironic that estate agencies are now faci...
The Curse of Knowledge
The Curse of Knowledge. There comes a time when enough is enough. When we suffer from information ov...
Minimum Viable Persona?
Minimum Viable Persona? Estate agents, realtors. You're doing it wrong! Venturing down a rabbit hole...
The Arrow Doesn’t Seek The Target.
"The arrow doesn't seek the target, the target draws the arrow" - Matthew McConnaughey Words of wis...
1st Degree Murder?
1st Degree Murder? Ladies & gentlemen of the Jury, consider this admission from many highly visible ...
Three Things Holding Back Your Estate Agency.
Three Things Holding Back Your Estate Agency: Clients don't take you seriously! Commodity, that's th...
The Power of Difference for Agents.
The Power of Difference for Agents. Will it be a leap in the dark when a vendor chooses your estate ...
A Formidable Beast That’s Lost Its Way.
"A formidable beast that's lost its way". Said of the behemoth agency group that is Countrywide. By ...
If All That I Would Want To Do.
"If all that I would want to do was to sit and talk to you..... would you listen?" - Ann Ashford. D...
If People Cannot Write Well –
"If people cannot write well, they cannot think well. And, if they cannot think well, others will do...
Why Not Just Be Different?
Why Not Just Be Different? There's massage and there's massage, One day it ticked all the the boxes ...
The Lost Art Of Asking Better Questions.
The Lost Art of Asking Better Questions. Part 1.The Russell Quirk Story on Property Industry Eye. Q....
The Book of Jeb.
The Book of Jeb. Jeb Blount, to be precise. And his new book, Virtual Selling. I've never been a big...
The Magic ‘P’ Word?
The Magic 'P' Word? It all started when listening to a Russell Brunson podcast, not about the Magic ...
Further Impertinence of An Egocentric Lightweight.
Further Impertinence of An Egocentric Lightweight. "I don't know who does P.R for @spicerhaart but p...
Paint Your Vivid Vision
"Paint Your Vivid Vision." From the podcast https://marketingsecrets.com/how-to-paint-your-vivid-vis...
Persona, Reputation, Personal Brand???
Persona, Reputation, Personal Brand??? Any difference? Three years of blazing a trail for Personal B...
Estate Agency – Competition is For Losers!
Estate agency - competition is for losers! Let's repeat that. Competition is for losers. Attribute...
Quick – Call an Ambulance.
Quick - call an ambulance. "Online estate agency is done. Not finished, but done." "It has settled w...
The One Quality That Strips Away Mystery.
"The One Quality That Strips Away Mystery." From Robin Dreeke, co-author of the brilliant new book, ...
Estate Agents Only Are Allowed A Vision.
Estate agents only are allowed a vision. I have started to appreciate the ramblings of 'The Ego from...
Don’t Criticize What You Can’t Understand.
Don't criticize what you can't understand. I'm a big advocate of personal brand. I might be in a tin...
What’s In A Name – And So The Story Began.
What's In A Name - And So The Story Began. Personal Brand. For estate agents and realtors. Nobody el...
Online Agency – A Light Bulb Moment.
Online Agency - A Light-Bulb Moment. The Future of Estate Agency is online. Despite the feeble prote...
Kill Your False Belief Patterns.
Kill Your False Belief Patterns - before they kill you! False belief patterns are formed from our ex...
I Can Wait – Until You Catch Up
I can wait - until you catch up. It's been a couple of years since I started Talking about, writing ...
Legendary Results. Are They Enough?
Legendary results and reputation. Are they enough? "One of the best minds in marketing" said they ...
What’s Really Missing From Estate Agency?
What's really missing from estate agency? Six seasons, eighty episodes of my favorite TV show, the c...
Could Have Been Worse – Could Have Been….
Could have been worse... Could have been A look at how to BE an agent, instead of how to choose one....