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(366 words)
Why is Elon Musk Building a New Search System?
Most people might not understand why, but when you've already achieved Tesla and Starlink, finding new challenges becomes tough—especially when you have more money than almost anyone else. For Elon, creating a search engine better than Google is his next frontier (he might be richer than everyone else, but there's not enough in his piggy bank to buy Google 😉).
Google is all about delivering multiple results and making money through ads. But here's something you probably haven't seen before: a single 😲 Google search result. It's rarer than rare—I've never seen one before. Here's the cool thing: I've already done what one of the richest men on the planet is setting out to do—building a search system that's more consumer-compelling than Google.
I get why agents dislike Rightmove's monopoly—they're paying through the nose for a system that's becoming outdated and less adaptable. While I'm not trying to challenge Rightmove directly, my search system isn't just another tool—it's a rethinking of how property search should work. It shifts the balance in property advertising, giving agents a strong reason to list properties with me as well as on the portals.
By focusing on delivering traffic directly back to agents, I've created a system that brings service back into an industry where consumers often have to do all the work themselves—much like self-scan checkouts in supermarkets. Instead of consumers picking their own properties from portals, my system ensures the right properties find them. This approach allows agents to spend their time on serious applicants rather than casual consumers.
To all my friends and my few envious critics in the property world, you'll appreciate how significant this is—something none of the portals can do. If you recall my post about "How Much is That Doggie in the Window?"—it explored how 80% of portal traffic just wants to know, "How much?" when they see an agent's board. Well, here's a system that answers that question for the 80%, so agents can focus on serious applicants and buyers rather than tyre-kickers.
I've already had serious success in property tech. Building something better than Rightmove is my next frontier.
When you redefine what's possible, you push boundaries no one else sees
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