Part Three: The Agent Can't See it, But the Client Feels it. The agent walks out of the listing pres...
The Brand Within — Part 1 of 3 Estate agents and politicians sit at the bottom of the Veracity Index...
The Brand Within — Part 2 of 3 Selling anything where trust is missing is inefficient. Not immoral f...
I've been transferring blogs from an old website, written five years ago, to The Brand Within websit...
I used to think lead generation was a marketing problem. It isn't. It's a honesty problem wearing a ...
The Mask Trap — Part 1 of 5 Start With Who. Why real estate agents become strangers to themselves. W...
The Mask Trap — Part 3 of 5 Nobody said these sentences out loud. That's why they still run the show...
If You Want It, Come and Get It · Part 3 of 5 So you've turned the ship: attraction, not interruptio...
The Dependency Economy — Part One of Three Somewhere in the coaching industry right now, someone is ...
The Dependency Economy — Part Three of Three Part One named a manipulation strategy heading toward r...
Agreement That Doesn't Go Deep Enough Personal branding isn't coming for estate agents. It's already...
To Trust That You Are More Than Enough As You Are? Part 1 of 3 — Why Agents Feel The Need To Manipul...
To Trust That You Are More Than Enough? Part 2 of 3 — What The Client Feels On The Other Side Of The...
Enough To Trust That You Are More Than Enough? Part 3 of 3 — What Replaces The Shortcut There's no t...
They Read You. Part Two of Four: How People Decode Character Before They Can Explain What They're De...
Tuning Forks and Resonance — Part Two You can memorise every objection-handling line in the industry...
Tuning Forks and Resonance — Part Three The industry keeps asking who's the best in the market. Sell...
Tuning Forks and Resonance — Part Four Here's what a tuning fork cannot do, no matter how skilled th...
Preaching to the Converted. Walk into a room full of agents at the wrong kind of conference and you'...
Could HR have gotten this one backwards the whole time? Plenty of agency hiring still leans on perso...
The Brand Within // Membership Competition with few rules is not a game you need to play. Every day,...
The Brand Within You Won't Get Lost. Everyone hands you a map. Nobody asks if your legs are the same...
Trying Too Hard to Be Liked Don't laugh. This is genuinely happening. An identity crisis, entirely s...
Part One of Four: Character, Habits, and Why Clients Choose You Before They Can Say Why Nobody hires...
For years, almost everybody involved in moving home has agreed on the problem. The process is too sl...
For more than twenty years, the property industry has treated the portal as the centre of the digita...
There is something about modern lead generation that feels unnecessarily complicated. Imagine somebo...
There is something I keep coming up against in property, and the more I think about it, the more I r...
The property industry is racing towards AI agents that can act across a transaction. But before we h...
Something struck me while reading the property and legal press recently. Estate agents are being ask...