The property industry is racing towards AI agents that can act across a transaction. But before we h...
Whose Job Is It, Anyway? -
Principle & Process — Part Two of Six. The Agent-Serving Principle and Its Costs Start with the ...
The Cost Of A Label
Imagine you and I are walking down the street together to go and get a coffee. To the person walking...
The Cost Of The Label
Imagine you and I are walking down the street together to go and get a coffee. To the pers...
The Category Error:
Principle & Process — Part One of Six Why Real Estate Confuses What It Does With Why It Exists A...
Be Their Favorite
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...
A Good Head, A Good Heart, A Literate Pen.
There is an old idea, worn smooth by decades of use, that a good head and a good heart are a formida...
What If Every Flavour Was Vanilla?
Not every flavour is for everyone. That's not a flaw in the ice cream case, it's the entire point of...
The Best Solutions in Property May Be the Ones You’ve Never Heard Of. Why?
There is a comforting idea in business that if you build something genuinely useful, eventually the ...
More Regulation. More Risk. More Responsibility. Same Broken Transaction.
Something struck me while reading the property and legal press recently. Estate agents are being ask...
The Best Solutions in Property May Be the Ones You’ve Never Heard Of. Why?
There is a comforting idea in business that if you build something genuinely useful, event...
The Pink Spoon Problem
Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...