The realestate training industrial complex. You didn't design the script. You didn't invent the obje...
The B Side.
Every vinyl record has two sides. The industry only markets one. Vinyl records came with a choice ba...
Full-Bodied? Or House Plonk?
Be into the wine, not the label. I'm not much of a wine drinker. A social glass now and then, otherw...
The Industry Keeps Debating What’s Broken. Home Movers Have Already Told Us.
There is no shortage of people trying to explain what is wrong with home moving. Governmen...
Sell Without Selling.
Every agent has met the type. Immaculate script. Answer for every objection before it's raised. Clos...
Follow the Incentive: Who Really Profits From the Way We Move Home?
There is an old principle in business: if you want to understand why a system behaves as i...
You Were Never Too Much.
Somewhere along the way, somebody sat you down and told you their truth about this business. Nobody ...
Reputation Is The Echo -
- Character Is the Source. Part Four of Four: Why Values and Beliefs Take This Further Than Habits E...
Standards Are Not Control: Why WiggyWam Is Building Home Moving Differently
There is an understandable nervousness developing around the growing number of platforms t...
The Brand Within That Sells Before You Speak
Part Three of Four: What Character Compounds Into, and Why It Can't Be Rented A referral doesn't hap...
The Final Countdown: Greenwich Must Answer
Last Friday was supposed to be Deadline Day.On Cladding Matters, we were expecting to discover where...
Clients Don't Read Your Bio -
They Read You. Part Two of Four: How People Decode Character Before They Can Explain What They're De...