There was a time when, if you lived in a council house, there was a reasonable chance you knew who y...
Vulnerability Was Never The Weakness. Hiding Was.
The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...
Everyone Wants Change. Until Someone Has to Pay for It.
There is something I keep coming up against in property, and the more I think about it, th...
The True Cost Of Selling Your Soul
Nobody sets out to sell their soul. It happens gradually. You start a business because you...
The Book They Can't Read.
The Architecture of Fear Why the real estate industry taught its best people to hide behind what the...
The Industry That Forgot How Companies Die.
- Everything in the Real Estate Garden Still Smelling of Roses. Real estate coaching sells one story...
Why Pay for an Introduction to Someone Who Is Already Looking for You?
There is something about modern lead generation that feels unnecessarily complicated. Imagine somebo...
You Can't Argue With Success.
Only It's Definition. Robert Theobald opened a book with a sentence nobody questions. You can't argu...
It's An Inside Job.
On Becoming We keep looking outward for the thing that will finally change us. A certification. A sc...
Everyone Wants Change. Until Someone Has to Pay for It.
There is something I keep coming up against in property, and the more I think about it, the more I r...
The Scripts You'll Never Use.
Being Versus Doing You bought the objection-handling script. You bought the follow-up sequence. You ...
The Case AGAINST Competition.
On addiction, extinction, and the only competition worth having Real estate is not losing agents to ...