Stop Using Personal Brand.
Personal Brand is so mis-understood.
Some define it as Reputation; even though reputation requires 3rd party subjective approval. Some view it as Awareness, or micro-celebrity. Effectively hiding in plain sight. Us showing up with nothing to say about ourself.
When we lead with core values, beliefs and convictions, we become transparent and with that, we become vulnerable.
The possibility that some may not like what they hear.
But that's life - we can't please all the people, all of the time. But we can attract and delight those that find affinity specifically in Who we are.
Better clients - clients that trust us and remain loyal regardless of tempting offers. Clients who spread the message, without being asked.
Stop using Personal Brand to become well-known and start using The Brand Within to become someone worth knowing.
Some define it as Reputation; even though reputation requires 3rd party subjective approval. Some view it as Awareness, or micro-celebrity. Effectively hiding in plain sight. Us showing up with nothing to say about ourself.
When we lead with core values, beliefs and convictions, we become transparent and with that, we become vulnerable.
The possibility that some may not like what they hear.
But that's life - we can't please all the people, all of the time. But we can attract and delight those that find affinity specifically in Who we are.
Better clients - clients that trust us and remain loyal regardless of tempting offers. Clients who spread the message, without being asked.
Stop using Personal Brand to become well-known and start using The Brand Within to become someone worth knowing.
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