The Menu Decides The Choice.
The menu decides the choice. A common expression amongst magicians. Who only provide the options tha...
Post-Truth Estate Agency.
Post-truth estate agency? This, gets to the heart of it. A malaise gripping not just estate agency, ...
The Lost Art of Being Yourself.
The Lost Art of Being Yourself. Don't laugh. This is really happening. An identity crisis, of your ...
Where Hustle is the Name of the Game.
Where hustle is the name of the game. It has such a...….. dispiriting feel to it. To coerce, pressur...
Afraid of Not Being Good Enough?
Afraid of not being good enough? Of course you are. Isn't everybody? The fear that sends us scurryin...
‘Gym’ Membership May Be Making You ILL.
'Gym membership may be making you ill. It's not for everyone. The 'gym bunnies' are a certain breed....
What Is Your Estate Agency For? Who Is It For?
"What is it for? Who is it for?" Words from the ever erudite, Seth Godin. A wake-up call for every ...
An Estate Agent Who Loves Being Heard
An estate agent who loves being heard. Estate agency is full of people who want to be heard. Always...
Nobody Cares? Everybody Cares.
Nobody cares? Everybody cares. "It's not about you, or your agency. Nobody cares." says my good frie...
Unfair Advantage – Would You Take It?
Unfair advantage - would you take it? The answer seems a resounding NO. Not for any ethical reasons,...
Reputation – You Really Should Read This.
You really should read this. You really should read this. You really should read this. You really sh...
Sell Them Something That They Want To Buy.
Sell them something that they want to buy. 30 seconds that you will never get back. You've probably ...
Creating Just Another Brand?
Creating just another brand? Of course, that wasn't your intention. Your brand is synonymous with ev...
My Estate Agency is Better.
My estate agency is better than your estate agency. And bigger. We sell more homes. At a better pri...
Different – But Not Different Enough.
Different - But not different enough. Of course your agency is different. God forbid it be the same ...
Identity – There’s Bad News I’m Afraid.
Identity - There's bad news, I'm afraid. Something out there is ruining relationships. It's ruining ...
The Story That No Other Can Tell.
Wake up time? 2.30 a.m. since you ask. Prayer time? 2.45 a.m. Work-out? 3.40 - 5.15 a.m. Pick the ki...
Story And How Lipstick Leaves A Trail.
"Today, the beauty experts behind the industry's best-selling lip colours are also skilled storyte...
Honest? Let Me Be The Judge of That.
Here's a selection of local experts from a well-known online, turned hybrid estate agency. The About...
What Should I Write, What Can I Say?
What should I write, what can I say? How can I tell you how much I miss you. The unmistakable openin...