Part Three of Three On the two beliefs the comparison economy needs an agent to hold, and what's act...
The Playbook That Was Never Written for You
Part One of Three On why modeling the top producer doesn't work — and why the industry needs you to ...
The Belief They Need You To Keep.
Part Two of Three On the method sold as the fix, and the business model that depends on it never qui...
The Obstructed and Unobstructed View
- of Real Estate I use the word intently, not accidentally, which is a very fancy way of saying I sa...
What's Left When The Value Runs Out.
Why "Value" Is the Dead End — Part Five of Five If you missed Parts 1-4, the links are below: Part 1...
Nobody Refers A Spreadsheet
Why "Value" Is the Dead End — Part Four of Five Ask a past client why they'd send a friend your way....
The Half-Life of a Discount.
Why "Value" Is the Dead End — Part Three of Five If you missed Parts 1 & 2, here's the link: Par...
Your CMA Is Not a Personality.
Why "Value" Is the Dead End — Part Two of Five If you missed Part One, here's the link: https://theb...
The Word That Sells Everything ...
Why "Value" Is the Dead End — Part One of Five .. and Delivers Nothing Every estateagent I've ever m...
Scaffolding, Stress and Summer Heat
There is something about a heatwave that reminds us just how much we value our homes. We open the wi...
Character Beats The Hustle Trap
Competition is for #realestateagent losers. Comparison is for losers. Conformity is for losers. Don'...
Trust Isn't Built. It's Felt.
Estate agency sells you the myth that trust takes time. It doesn't. It takes a moment. Here is a thi...