Afraid of not being good enough? Of course you are. Isn't everybody? The fear that sends us scurryin...
‘Gym’ Membership May Be Making You ILL.
'Gym membership may be making you ill. It's not for everyone. The 'gym bunnies' are a certain breed....
What Is Your Estate Agency For? Who Is It For?
"What is it for? Who is it for?" Words from the ever erudite, Seth Godin. A wake-up call for every ...
An Estate Agent Who Loves Being Heard
An estate agent who loves being heard. Estate agency is full of people who want to be heard. Always...
Nobody Cares? Everybody Cares.
Nobody cares? Everybody cares. "It's not about you, or your agency. Nobody cares." says my good frie...
Unfair Advantage – Would You Take It?
Unfair advantage - would you take it? The answer seems a resounding NO. Not for any ethical reasons,...
Reputation – You Really Should Read This.
You really should read this. You really should read this. You really should read this. You really sh...
Sell Them Something That They Want To Buy.
Sell them something that they want to buy. 30 seconds that you will never get back. You've probably ...
Creating Just Another Brand?
Creating just another brand? Of course, that wasn't your intention. Your brand is synonymous with ev...
My Estate Agency is Better.
My estate agency is better than your estate agency. And bigger. We sell more homes. At a better pri...
Different – But Not Different Enough.
Different - But not different enough. Of course your agency is different. God forbid it be the same ...
Identity – There’s Bad News I’m Afraid.
Identity - There's bad news, I'm afraid. Something out there is ruining relationships. It's ruining ...