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Savvy FTB Strategies: picking your prime property season

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Have you ever considered whether the time of year may have an impact on how much you'll spend buying a home? Embarking on the journey of first-time home ownership is an exciting adventure. And as you plan your entry into the property market, understanding the nuances of timing can play a role in securing a home that aligns with your preferences and budget. In this guide, we'll explore the advantages and disadvantages of buying at different times of the year, considering both existing homes and new builds.


Existing Homes: Timing Your MoveSpring and Summer - The Busy Seasons

Traditionally, spring and early summer have been popular seasons for property transactions in the UK. The milder weather and blooming gardens make homes visually appealing, meaning this is the time of year in which they are being shown off at their very best. However, it's essential to note that because these seasons deliver a surge in listings this can also heighten competition as more property owners are competing to attract the same buyers. But this is also the time of year where there are more people looking to buy homes, so as a first-time buyer, you may find prices influenced by increased demand.

Autumn and Winter - A Strategic Approach

Contrary to the bustling activity of spring and summer, autumn and winter present a different scenario. With lower market activity, you might encounter sellers more willing to negotiate. This can be advantageous for first-time buyers looking to make the most of their home buying budget. Additionally, professionals such as estate agents and solicitors may have fewer clients during these seasons, providing a more personalised experience. The downside, though is a smaller pool of homes to choose from. But on the flip side, dark and rainy conditions are the best time to view a property. You'll be able to pick out any leaks or issues with gutters or roofs easier, plus see how much natural light each room will get. If you fall in love with a home during less favourable conditions, imagine how much you will love it when its at its best.

New Builds: Understanding Developer Dynamics

When it comes to purchasing new builds, the strategies differ again due to the nature of major housebuilders being PLCs. These companies often have fiscal year-ends, creating a unique dynamic that can impact your buying experience.

Throughout the Year - Exploring Incentives

Major housebuilders often work on specific timelines and release phases. Keep an eye out for events like property expos or new phase launches, as developers may unveil exclusive deals during these times. It's crucial to note that housebuilders may also offer enhanced incentives towards the end of their financial year or at the end of a specific phase so that they can focus their attention on the newest releases. They are driven by a push to boost completion numbers and present a robust performance to shareholders.


Pros and Cons: Weighing Your Options Advantages of Peak Seasons:
  • Wider Choices: Spring and summer provide a plethora of options with higher listings.
  • Aesthetic Appeal: Homes often look more inviting with gardens in full bloom.
Disadvantages of Peak Seasons:
  • Higher Prices: Increased demand can lead to higher property prices.
  • Competition: Fierce competition from other buyers can be a challenge.
Advantages of Off-Peak Seasons:
  • Negotiation Leverage: Sellers may be more open to negotiation.
  • Personalised Service: Professionals may have more time to offer individual attention.
Disadvantages of Off-Peak Seasons:
  • Limited Choices: The market may offer fewer options.
  • Weather Challenges: Viewing homes in colder seasons can pose practical challenges.
Making Informed Decisions

In conclusion, the best time for a first-time buyer to purchase a home depends on a combination of personal preferences, market dynamics, and strategic timing. For existing stock, consider the trade-off between a broader selection in peak seasons and potential cost savings in off-peak periods. When it comes to new builds, understanding the financial calendar of major housebuilders can provide insights into optimal times for securing advantageous deals.


As you navigate the exciting journey of home ownership, remember to stay informed, be proactive, and tailor your approach to suit your unique FTB journey. Whether you choose the vibrancy of spring or the strategic advantages of winter, empower yourself with knowledge to make the right decisions for you.


Empowering you with knowledge, one season at a time! When do you think is the best time of year for you? 

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