Personal Brand is Worth-Less.
Everybody jumps on the "Personal Brand" wagon - hoping it takes them where they want to go.
The problem is that Personal Brand is misunderstood. It's not reputation and it's certainly not just more visibility.
The clue is in the title - Personal.
Who you are, what you believe, your values and convictions.
Not so much what you do, or how well you (and everybody else) does it, but WHO you are.
Someone well-known? Build a Personal Brand
Or someone worth-knowing? Share The Brand Within.
The problem is that Personal Brand is misunderstood. It's not reputation and it's certainly not just more visibility.
The clue is in the title - Personal.
Who you are, what you believe, your values and convictions.
Not so much what you do, or how well you (and everybody else) does it, but WHO you are.
Someone well-known? Build a Personal Brand
Or someone worth-knowing? Share The Brand Within.
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