Corporate Brands - Why You're |Missing Out.
Corporate Brand is an asset - if it's long-established and respected.
But here's the thing - according to Veritas, 73% of consumers wouldn't care if any major brand disappeared overnight. They would easily find a replacement.
What chance therefore for your less recognised brand?
The received wisdom is that corporate brand and personal brand don't mix - that personal brand develops "loose cannons" and that it diminishes the corporate brand.
It's a myth - in fact, personal brand ehances the corporate brand because every employee becomes a brand ambassador.
When they talk about their Brand Within, Who they are and why they love the culture at where they work, they become more than just another employee. They become a trusted member of the community your business seeks to serve.
Your brand "message", if you have one, gets multiplied many times over. Again and again.
The Brand Within - isn't personal brand. It aligns every one of your employees with your business culture. In ways that you will never have imagined..
But here's the thing - according to Veritas, 73% of consumers wouldn't care if any major brand disappeared overnight. They would easily find a replacement.
What chance therefore for your less recognised brand?
The received wisdom is that corporate brand and personal brand don't mix - that personal brand develops "loose cannons" and that it diminishes the corporate brand.
It's a myth - in fact, personal brand ehances the corporate brand because every employee becomes a brand ambassador.
When they talk about their Brand Within, Who they are and why they love the culture at where they work, they become more than just another employee. They become a trusted member of the community your business seeks to serve.
Your brand "message", if you have one, gets multiplied many times over. Again and again.
The Brand Within - isn't personal brand. It aligns every one of your employees with your business culture. In ways that you will never have imagined..
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