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If you Get On The Wrong Train, Get Off At The Next Stop.

By ChrisArnold in General 5 views 2nd Feb, 2025 Video Duration: N/A
It's a Japanese expression that applies equally to modern-day marketing.

If you start the journey for Personal Brand building, chasing awareness and attention by documenting what you do and how well, it will take you longer to get to your destination.

People are interested in WHO you are - not so much how well you claim to do your work.

If you don't share that with them, they have to guess.
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