Don't Be A Winner In A Losing Game.
"Better than" invites a comparison - a comparison where your competition (and maybe you) aren't providing the full story. Then, you ask a naive potential client to decide based on half the story.
Some you win, some you lose - it it any wonder?
When you are different, there isn't that invitation to compare and decide - it becomes a simple choice. Something that we all have huge amounts of experience doing.
Every minute of every day, we make choices. We're good at making choices.
Decisions require logical thought and all the facts. Tough, sometimes.
Some you win, some you lose - it it any wonder?
When you are different, there isn't that invitation to compare and decide - it becomes a simple choice. Something that we all have huge amounts of experience doing.
Every minute of every day, we make choices. We're good at making choices.
Decisions require logical thought and all the facts. Tough, sometimes.
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