Be Someone Worth Knowing.
Micro-celebrity; 15 minutes of 'fame' is for kids.
Here today, gone tomorrow.
Always the need to hustle their worth and to convince & convert strangers.
That's Personal Brand in a nutshell - well known instead of worth knowing.
When you're worth knowing, you ATTRACT instead of interrupt. There's a transparency that fosters knowing and trust.
Then, there's not need to convince and convert - those best fit clients that are attracted - they're already sold.
Here today, gone tomorrow.
Always the need to hustle their worth and to convince & convert strangers.
That's Personal Brand in a nutshell - well known instead of worth knowing.
When you're worth knowing, you ATTRACT instead of interrupt. There's a transparency that fosters knowing and trust.
Then, there's not need to convince and convert - those best fit clients that are attracted - they're already sold.
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