If you Conform, Compete and Compare within #estateagency, congratulations - you're now part of the common.

Best-practice that produces commodity work is not a strategy that will move you forward. Why? Because if everybody does it, you still don't differentiate.

You can't prove that you're better than the competition because everything is subjective - and when you invite comparison from potential clients that aren't qualified enough to compare your competence, it becomes a roll of the dice.

Different From is your only sustainable option.