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David vs. Goliath

By ChrisArnold in Estate Agent Training 25 views 24th Nov, 2024 Video Duration: N/A
The power of corporate brand is over-rated - 74% wouldn't care if any major brand disappeared overnight. They would easily find a replacement.

That presents a great opportunity for the less-well-known brands - differentiating by being more of WHO they are.

Do what the big brands won't do - Shine a light on The Brand Within.

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