David vs. Goliath
The power of corporate brand is over-rated - 74% wouldn't care if any major brand disappeared overnight. They would easily find a replacement.
That presents a great opportunity for the less-well-known brands - differentiating by being more of WHO they are.
Do what the big brands won't do - Shine a light on The Brand Within.
That presents a great opportunity for the less-well-known brands - differentiating by being more of WHO they are.
Do what the big brands won't do - Shine a light on The Brand Within.
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