By SilasJLees on Tuesday, 09 June 2026
Category: General

The Lies We Tell Ourselves: How The Property Industry Became Trapped By Its Own Myths

Every broken system eventually develops a defence mechanism.

Not rules.

Not regulations.

Stories.

Stories that explain why problems cannot be solved.

Stories that justify poor outcomes.

Stories that provide a comfort blanket for things that should make people repeating them feel deeply uncomfortable.

And over time, those stories become the accepted wisdom.

Question them and you're labelled a troublemaker.

Challenge them and you're told you don't understand how things work.

Refuse to accept them and you're accused of being unrealistic.

But what if the greatest obstacle to housing reform isn't regulation?

What if it isn't technology?

What if it isn't government?

What if the greatest obstacle is the collection of myths the British property sector continues to tell itself?

Because the uncomfortable truth is this:

The housing market is not just trapped by broken processes.

It is trapped by broken thinking.

Myth #1: More Regulation Will Fix Everything

Whenever the housing market struggles, some bright spark inevitably calls for more regulation.

"Estate agents should be regulated!"

Conveyancers should be regulated differently.

More oversight.

More enforcement.

More rules.

More compliance.

Yet Britain already has one of the most regulated property sectors in the world.

And despite decades of increasing regulation, transaction times have not sped up.

Fall-through rates remain stubbornly high.

Consumer frustration remains widespread.

So, at some point we have to ask some difficult questions:

If regulation is the answer, why are the problems still here? And getting worse?

The truth is that regulation can only attempt to prevent certain behaviours.

It cannot create leadership.

It cannot create innovation.

It cannot create accountability.

And it certainly cannot create excellence.

Myth #2: Delays Are Just Part Of Moving Home

How many times have consumers heard this?

"It just takes time."

"That's how the process works."

"These things can't be rushed."

Really?

Or have we simply become accustomed to accepting avoidable delays?

The British housing market often treats lengthy transaction times as though they are acts of nature.

Like the weather.

Unavoidable.

Beyond human control.

Yet many delays stem from decisions, incentives and processes that could be improved.

The problem is not that solutions don't exist.

The problem is that too many people have become comfortable with the current reality.

Myth #3: The Problems Are Somebody Else's Fault

One of the most fascinating aspects of the property world is that everyone who is supposed to be supporting their mutual client appears to have somebody else to blame.

Estate agents blame solicitors.

Solicitors blame estate agents.

Lenders blame conveyancers.

Conveyancers blame search providers.

Search providers blame local authorities.

Local authorities blame resources.

Round and round it goes.

An endless cycle of finger-pointing.

Yet after decades of blame shifting, consumers are still asking the same question:

"When is somebody actually going to fix it?"

Because blame has never completed a single property transaction.

Only true leadership can do that.

And sadly, for one of the biggest contributors to the British economy, the property market is extremely lacking in competent leadership.

Myth #4: The Sector Is Already Reforming

This may be the most dangerous myth of all.

Because talk is frequently mistaken for progress.

Committees are mistaken for action.

Reports are mistaken for reform.

Headline announcements are mistaken for outcomes.

The property industry is exceptionally good at talking about change.

Consumers, however, do not benefit from discussions.

They will only benefit from change itself.

Those are two entirely different things. Yet for some reason, the property world refuses to accept that.

And have you noticed what happens when you question someone who pushes the 'reform is happening' narrative and "we're just waiting for the results of the latest government consultation?"

Silence.

Why? 

Because the cold truth is, they have no answers. Just more regulation. And more blame.

Myth #5: The Status Quo Exists Because It's The Best Option

This is perhaps the biggest lie that serves as a foundation for all the others.

The assumption that if a better solution existed, it would have already been implemented.

History proves otherwise.

For centuries people accepted limitations that later generations considered absolutely absurd.

Not because better solutions didn't exist.

But because challenging established thinking, and the stories that surround it, is extremely difficult.

Especially when that established thinking is shored up by hidden incentives that work against the consumer interest, and more importantly, the property professionals serving them.

The status quo only survives because it's familiar, not because it is optimal.


The Truth Nobody Wants To Hear

The biggest problems in Britain's housing market are no longer because of a lack of technical ability or solutions.

They are embedded cultural barriers to change.

We know more than enough to improve the consumer experience.

We know more than enough to speed up transactions.

We know more than enough to increase transparency.

We know more than enough to reduce unnecessary friction.

The barrier is no longer knowledge.

The barrier is willingness to change standard practice.

A willingness to challenge accepted assumptions.

A willingness to expose incentives that no longer serve consumers.

A willingness to admit that some of the stories we've repeated for years simply aren't true.

As a shining example, the DMCCA has been law since April 2025, but how many estate agents are truly Material Information compliant?

Precious few.

Despite the risk of heavy fines or even jail time, the majority of agents remain stubbornly unwilling to follow the law.

Even with the threat of business closure or significant sanctions, many refuse to move past the status quo.

Why The Maverick Movement Matters

The Maverick Movement begins with a simple principle:

You cannot solve any problem while defending the beliefs and the standard practices that created it.

Real reform starts with honesty.

Honesty about what works and about what doesn't.

Honesty about the incentives driving behaviour.

Honesty about the leadership vacuum that exists across much of the industry.

Most importantly, honesty about the fact that consumers deserve better.

Not in five years.

Not after another consultation.

Not after another committee meeting about a future meeting.

And certainly not after government has got its act together when its been talking about change for the last 30 years.

Now.

The Questions Every Property Professional Must Get Answers To

Every generation inherits a set of assumptions based on actions of the past.

The question is whether they have the courage to challenge them.

The property professionals working in the British property sector now face exactly that choice.

Continue repeating the myths of the past to try and appease distraught clients who currently endure 22-weeks of home moving hell.

Continue protecting the status quo and its nefarious embedded incentives that ensure the people at the top get paid regardless of whether your clients move home.

Continue explaining why change will happen after the next government consultation. Or maybe the one after that.

Continue working within a system where they're underpaid and their expertise is regularly undermined.

Or start asking harder questions.

Questions that make the people we're not meant to question, uncomfortable.

Questions that expose inconvenient truths and hidden incentives that work against us.

Questions that shine a light on the practices which have successfully regulated the property market into a straight-jacket.

Questions that demand the various regulatory bodies, trade associations and professional membership organisations explain why they have all talked about a better consumer experience for years whilst we've seen the average time to exchange increase four-fold since the turn of the century.

Questions of the so-called leaders in every aspect of the property market on exactly why they've allowed things to become so bad, why they continually defer the matter to government, why they have no practical or workable solutions themselves (beyond more regulation) and why they refuse to co-operate with those who do.

Questions that ultimately lead to better outcomes. For consumers and the property professionals that serve them.

Because every meaningful reform in history began the same way:

Someone stopped believing the stories they'd been told.

They started to question the most basic of assumptions.

And instead started looking for the truth.

Because preserving the status quo won't bring new results.

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