If you've ever tried to launch a new business, product or service in the UK, you will know how difficult it is to promote it. Industry press don't help (unless you've got deep pockets) and there's no real place to go to put your idea in front of your target audience. Until now that is!
Why The Need For Launchpad?
For many years now we have watched new start-ups come and go, some had incredible ideas and a vision to match. In the Property Industry and Legal Professions in particular, there seems to be very little support for these exciting new entrants. We have witnessed so many being absolutely slaughtered on platforms like LinkedIn, picking up on the minutest details and ridiculing them. The same thing happens in most industry press.
What these individuals who post these scathing comments don't see is the blood sweat and tears that start-ups in particular have endured - just to get their MVP (Minimum Viable Product) to where its ready for release and testing. It is here where they need the most support. It is here where they need their target audiences to have an open mind and give them a break.
Most of these entrepreneurs have got there by bootstrapping: a life of long hours, no social life, little family or friends time, and no pay - as every penny they have goes into their idea. We believe it is time for a change of attitude and instead, applaud and support anyone who cares enough to try improve things!
There have been many articles in property industry and legal press asking for change. Only recently, there was a post relating to the need to improve the home buying and selling process. There were clearly some good ideas within the article. The only problem being, the wish-list of solutions and process improvements where already out there in one form or another, and this person was totally unaware of it.
So do we have to ask ourselves why we are so bad at raising awareness of what is happening in our own industries? If we want to find out what's out there, where do we go? If there is no clear route to market what chance do these future innovators have?
We are stuck in a cycle where a new idea is born, they try hard to get it noticed by the right people, cannot get investment until they have proof of concept, no real audience to acquire that, no financial support, and eventually they fizzle out.
A Different Approach
Launchpad feels like a natural extension to the WiggyWam platform, because we actively encourage fresh ideas and innovation. We want to provide that safe space where start-ups and existing businesses with new products or services can promote, learn and grow. This cannot happen in isolation, which is sadly where many get stuck.
Traditional avenues for business, product and service launches are seriously limiting, leaving many innovators without a dedicated space to connect with early adopters or put themselves in front of potential investors. It can take years to get any kind of traction. Launchpad addresses this by offering a niche environment where "launchers" can:
- Provide a spotlight article for distribution across WiggyWam's network to kickstart their campaign.
- Share diverse content, whether it's an engaging article, an insightful video, or a compelling podcast, innovators can present their offerings in various formats to capture attention. No hand slapping for daring to promote their product or service!
- Build dedicated communities by establishing a Launchpad community group to invite early adopters and supporters. This interactive space allows for real-time engagement, brainstorming, running polls to collect instant feedback, fostering a collaborative and exciting atmosphere to refine products or services.
- Receive constructive feedback from members to rate, review, and provide invaluable insights, ensuring that offerings are tailored to meet market needs.
- Collaborative opportunities allow "launchers" to connect with complementary businesses, paving the way for partnerships that can enhance and diversify their offerings.
- Engagement with potential investors with pitch videos, keeping potential investors informed and engaged with progress.
- Forge meaningful connections within a supportive network. Engaging with the community not only builds trust but also fosters collaboration, leading to innovative solutions and sustained growth.
- Use WiggyWam's interactive features to host live sessions, run podcasts, and share updates in real-time. These interactive tools allow for connecting authentically with target audiences, establishing thought leadership and expanding reach.
- Provide educational resources by developing and offering courses to educate users about your new offerings. This not only empowers your customers but also enhances their experience, leading to increased satisfaction and loyalty. These can be done through regular videos and articles, or via WiggyWam's online learning centre.
All "launchers" are automatically added to the WiggyWam Marketplace where they can be found by potential clients. They can also create lead alerts to be notified instantly if another member is seeking the product or service they offer. So not only are they promoting their business straight away, they'll also be able to grow a supportive community around what they offer, maximising exposure both within WiggyWam and across multiple social media channels - sharing all their news and content from one place.
Your venture, whether brand new, or an existing business trying to break a new product or service into the market can be in anything related to property including Proptech, LegalTech, FinTech, software systems and apps, and indeed any other solutions for businesses generally that support the industry businesses, trade solutions and more!
Join WiggyWam
If you want to launch your new venture or idea, WiggyWam's Launchpad can help you. We are more than a platform; we are a community-driven initiative who want to support UK innovators. By providing tools and connections, Launchpad ensures that every new product or service has the opportunity to shine, to promote their venture and hopefully generating the support and new clients needed to grow the business.
Are you a start-up or know someone who is struggling right now to launch their new product or service? Join WiggyWam today (or share this article with that someone). Use the following coupon code to get 6 months FREE to kickstart your venture:
6MFTE31121
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