By ChrisArnold on Wednesday, 05 June 2024
Category: General

You're Successful - But Do You Matter?

You're a successful estate agent/conveyancer. Your results and the 5 star reviews attest.

But do you matter? To the community?

Because if you don't, you're stuck in a purgatory of endless comparison and rejection.

When the time comes for a homeowner to move and they're looking for an agency, if you don't matter to them, they will invite two or three of your competitors. There will be a 'beauty parade' and the opportunity to showcase all your success.

But here's the thing - if they hear a more convincing case from one of those competitors, you will probably lose the instruction. 

When you matter to those same homeowners, when they know not only what you do and how well, but also WHO you are, here's what happens.  You are the only agent invited to pitch. It's not even a pitch - it's a plan of how to move this forward together in order to achieve the desired outcome. 

All of a sudden, your kpi's on valuations/instructions have gone through the roof. And the unsolicited testimonials keep piling up.


That's the power of The Brand Within - the ability to make you matter. 


Here's how to reach me if, currently, you don't matter to the people you seek to serve:

e:// This email address is being protected from spambots. You need JavaScript enabled to view it.

Mob: (44) 07369251435

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